Being a small business owner has never been easy. But the last year has proven to be a challenge even for the savviest among us. Although the pandemic continues to wreak havoc on an international scale, we’ve started to adjust to our “new normal.” The businesses that survived 2020 are looking to thrive in 2021….
Search engine optimization (SEO) remains a cutting-edge business interest for operations large and small. Being able to be found online is an absolute requirement for those business owners who want to succeed in today’s competitive market. Even as more businesses learn about SEO and begin the process towards achieving it, many business owners (and even…
For several years now, voice search has been a particularly hot topic, and for a good reason too. According to data from Hitwise, more searches, an increase of about 60% compared to previous years, are being performed on mobile devices. Such an increase is something that should change how SEO agencies think. But there’s more….
SEO is now a firm part of any effective digital marketing strategy. Paid traffic works well for many companies but SEO also has a big part to play in driving website traffic and generating sales leads. More people are beginning to understand SEO and the various principles involved in it but haven’t quite taken this…
As an industry, digital marketing often sees a climate of rapid shifts, ever-changing trends and constant strategy updates. Local SEO is no different; the amount of changes that Google inflicts on the landscape is relentless. For this reason, it is absolutely essential that we endeavour to stay ahead of the game as digital marketers by…
For a website to thrive, it should be on the trend. There are lots of things to consider in the journey of any website, but the most critical factor is SEO. Today’s search engines are so advanced that it can crawl through your websites to determine whether it’s up to the trend. This is where…
What is SEO? SEO stands for search engine optimisation. It’s a way to make sure that customers can find your business online by fixing the search ranking. The search ranking of your site determines where your company website falls in the SERPs. Ideally, you want the website to be on page one of the SERPs….
When you open a physical business, it’s very rare that you have to worry about customer traffic. With physical outlets, that old saying “build it and they will come” seems to hold up. With websites though, it’s a totally different story. You need to have active marketing resources in place if you want to gain…
Looking to make 2016 the year where you improve your SEO and push the growth of your business by doing so? Then you’ll do well to understand the SEO trends for the current year. Here are a number of those trends, provided in no particular order of importance. Local SEO More opportunities will be available…
The digital marketing world has undergone major changes over the past few years, with Google’s Panda and Penguin updates changing search engine optimization rules and rendering many once-successful strategies completely inefficient. Ten years ago, companies were spamming search engines with poor-quality links to acquire exposure and rank higher than competitors. When Google rolled out the…
Getting a writer for online business can be such an exhaustive exercise. If you’ve gone about your research the right way, you probably had tons of writers respond to your call. Now, the question is, how do you determine which one is going to be a good fit for your home based business? Let’s analyze…
There are many people out there who are unaware of the Google’s latest search algorithm and those who have come across this Hummingbird algorithm might not have any idea what this really is and how badly it can affect them. For example: If you are an owner of any website and you want to get…
Whenever any person creates a new website or develops a blog, they think that very soon their page will be at the preliminary position when it comes to search engine. They keep hitting keywords to in Google’s search hoping that one day their site will appear on the principal page with maximum popularity quotient. The…
I had recently predicted in one of my recent posts that Google Panda may strike again and I am pleased to say that it struck within a couple of days of my saying so. Other than patting my back, I have something interesting to say about the recent Panda attack. Google search algo goes hammer…
Again? Unfortunately, this seems to be the case and it’s not me saying this. As usual, the Google guys let the cat outta the bag in a conference in Austin, Texas. It seems that this time around the Google Panda algorithm is going to penalize over optimized sites. So what do the common folks like…
Google has set the Panda loose, and it’s shaking up the way websites have to do their business. If they want to succeed, they need to work with Panda instead of against it. That means following Google’s rules about content. The most common problem that Panda attempts to fix is the issue of thin content…
