social Platforms

How to Choose Social Platforms to Include in Your Business Card

In our modern day digital world, many people consider business cards to be too old school. However, the fact is that business cards are still very powerful marketing tools. Adding details such as your website address, email address…

The Importance of an Effective Social Media Marketing Campaign

Marketing has always been a staple tool for businesses looking to increase their reach and achieve greater success. First came traditional media marketing and advertising before the arrival of digital marketing with tactics such as email marketing and…

social media marketing

Common Mistakes in Social Media Marketing

Being on social media platforms is critical in this time and age. Entrepreneurs, managers and marketing professionals know this and try to take advantage of this fabulous advertising channel. There are hundreds of millions of people on social…

social media

How to Manage Negative Comments from Social Media

Every once in a while, you will encounter some negativity on your social media accounts. Some of it may be legitimate while others may just be out of spite or from folks looking to cause some trouble and…

15 Best Social Media Marketing Blogs To Follow, Like & Share

If you’ve clicked a mouse in the past year, you’ve probably been been exposed to the latest marketing buzzwords like engagement, influencers, and authority. Do you lie awake at night wondering what it all means? Do you stare…

social media by teens

Addiction to Social Media by Teens

When in their adolescent years, it is very common for teens to want attention and acceptance from their peers. Social media is one way for them to achieve this however it has also brought to them the menace…

social media marketing

The Essential Guide To Running Your Social Media Accounts

We all know how important social media has become to business owners over the last ten years. It is now almost impossible to beat the competition without running effective campaigns. However, some company bosses are still a little…

social media

Making Room for Social Media in the Classroom

“Social media is the worst thing that has ever happened to our kids.” “Social media is anything but educational.” “What can kids possibly learn on social media, other than how to share inappropriate photos of themselves and play…

social media marketing

Awesome Social Media Advice For Growing Companies

Learning how to use social networks properly is essential if you want to promote your company online. While Google Adwords might be the best advertising tool available, you want to engage potential customers. Facebook, Twitter, YouTube and all…

social data

The Power of Social Data

Social media is here to stay. So it’s time to get serious about it for your business. We all know that social media platforms have a wealth of data – lets face it, what doesn’t Facebook know about…

Why Build Your Brand On Social Media: The Facts

If you run a business of any size, you can’t ignore the huge popularity of social networking sites like Facebook and Twitter. In fact, in a world that’s almost entirely focused on the web, ignoring social media could…

6 Steps to the Perfect Social Media Marketing Strategy

Are you in the 10%? The 10% of businesses that have figured out how to use social media to market their brand? Or does the thought of tweeting terrify you? Social media isn’t going anywhere; ignoring it is…

Best Social Media Platforms for Your E-Commerce Business

Social networks, with billions of users and counting, are an efficient marketing channel for most business sectors including eCommerce. Branding, communication and traffic are the 3 major benefits of leveraging social media sites. The emergence of diverse social…

hashtag

Are You Annoying Your Social Media Audience? 7 Questionable Practices to Avoid on Social Channels

Social media marketing is the hottest channel among marketers today.Businesses, large and small, are turning to social media to drive repeat business and attract new customers.It also helps your business build long term relationships with consumers so they…

social meida

How To Maximise Event Marketing Using Social Media

Before the internet, marketing was quite a different story – television, billboards, and print were the primary method of publicity, especially when it came to promoting an event. Enter what has been one of the most innovative means…

social media

Social Media With A Conscience

Social Media has many uses, but helping those in developing countries is not usually the one we first think of. Other, somewhat superficial uses include (but are not limited to) endless selfies, narcissistic updates, holiday snaps and of…