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You must’ve already noticed some form of influencer marketing while scrolling through your social media feed. Influencers showcase various brands/products they’re endorsing, using, or promoting anywhere you look on social media. Whether it is descriptive Instagram Reels or…

Finances are a very important part of everyone’s lives. Although it is true that money can’t buy happiness, it provides a great deal of advantages that can make life a lot easier, making it possible to achieve goals…

There is nothing exaggerated about the fact that any business venture has to be promoted online to get success. The approach of people has changed a lot and they opt for brands and sellers who have a strong…

Whether you are looking to send a parcel overseas in the near future or you are packaging items for international shipments as part of your business, the packaging is crucial to ensuring that nothing is broken. But with…

The business plan section on marketing contains information on the company’s marketing strategy and the prospects and capacity of the intended market. If we consider it in more detail, it is desirable that it contain the following sections….

It is tough to run a business nowadays, especially with all the tariff and trade wars between countries. Apart from the economic atmosphere, another issue that some businesses are struggling is technology. The moment you let your company…

The thought of how to best market your construction business in a way that consumers will recognize and remember your brand is always on any entrepreneur’s mind. When your business has representatives present at a convention, trade show,…

Triggered emails are emails that are sent to your users based on certain interactions they have with your business and/or product or service; this can include a variety of different user actions. The trick is to identify these…

If there is anything that most commonly trips up small businesses, it is trying to figure out how exactly to market themselves online. The entire process of digital marketing can be incredibly frustrating even for those who would…

Headlines are an integral factor in all of your marketing efforts. Without a catchy subject line, your audience may never see all of the fabulous content and creative you’ve work hard to create. It’s arguably the most important…

The pay-per-click ads, more popularly known as PPC campaigns, help web developers measure the performance of their content over a specified time frame. Google Analytics tools and AdWords further display the entire range of metrics including the key…

It all starts with a simple idea, you own a company that manufactures basketball shoes, for example, and you need to market them to a global audience. How do you go about devising and implementing a marketing strategy…