marketing

Recognition for Your Brand: Promotional Products that Won’t Get Tossed in the Trash

The thought of how to best market your construction business in a way that consumers will recognize and remember your brand is always on any entrepreneur’s mind. When your business has representatives present at a convention, trade show,…

Triggered Emails: How to Enhance your Relationship with Customers

Triggered emails are emails that are sent to your users based on certain interactions they have with your business and/or product or service; this can include a variety of different user actions. The trick is to identify these…

Why Smaller Is Often Better In Online Marketing

If there is anything that most commonly trips up small businesses, it is trying to figure out how exactly to market themselves online. The entire process of digital marketing can be incredibly frustrating even for those who would…

headline

Solving the Headline Enigma

Headlines are an integral factor in all of your marketing efforts. Without a catchy subject line, your audience may never see all of the fabulous content and creative you’ve work hard to create. It’s arguably the most important…

Marketing Mistakes to Avoid

5 Marketing Mistakes to Avoid in 2017

Marketing is becoming an increasingly important part of any business hoping to gain new customers and sell more products and services. As the digital marketing landscape continues to overtake traditional marketing, more people are focusing on social media,…

The Most Important AdWords KPIs Businesses Need to Track

The pay-per-click ads, more popularly known as PPC campaigns, help web developers measure the performance of their content over a specified time frame. Google Analytics tools and AdWords further display the entire range of metrics including the key…

influencer marketing

Types of Influencers You can Leverage as Part of Your Media Marketing Campaign

It all starts with a simple idea, you own a company that manufactures basketball shoes, for example, and you need to market them to a global audience. How do you go about devising and implementing a marketing strategy…

internet marketing

How to Outsmart Your Competitors Online

Internet marketing is a much harder prospect than it might originally seem. Yes – it’s easy to get started. You don’t have to spend a whole lot of money if you don’t want to, and you’ll be competing…

5 Tech Companies with Winning Video Marketing Campaigns

Video campaigns are increasingly becoming a necessity for today’s marketers. This is particularly true in the tech industry, where companies need to demonstrate that they’re on top of the latest trends. Producing your first marketing video can seem…

Must Read: How Freebies Could Be An Incredible Marketing Tool For Your Business

In the world of marketing, there are loads of things you need to keep in mind. When you are working in a team of people, sometimes it can be tricky to come up with fresh ideas that make…

E-Marketing

Surprising Ways To Ensure People Read Your E-Marketing Letters

Marketing is a complex, yet vital area of your business. If you don’t pay enough attention to this sector, things start to go wrong for your company. You want to secure as many sales as possible for your…

marketing business

Amazing Marketing Advice That Could Help To Push Your Business Forward

Do you run a modern business that is failing miserably? Would you like to turn things around and push your company forward in 2015? Then you need to start thinking about your approach to marketing. In nearly all…

6 Marketing Tips to Boost Sales in the Holiday Season

With the holidays just around the corner, now is the time to offer holiday sale, not only for retail stores, but also for online shops. If you run an online shop, perhaps you are well-aware of the significance…

postcard

Modern Marketing Tools: Tapping the Power of the 4×6 Postcard

When you need to get your message out, one of the best ways to do that is by using a 4×6 postcard. It’s larger than a business card, and yet small enough that it can be mailed to…

The Best Online Marketing Tools You Should Be Using

Promoting your company is the single most-important element to your success. You’re never going to achieve thousands of sales each year unless people are made aware of the products or services you provide. While TV, radio and other…

6 Steps to the Perfect Social Media Marketing Strategy

Are you in the 10%? The 10% of businesses that have figured out how to use social media to market their brand? Or does the thought of tweeting terrify you? Social media isn’t going anywhere; ignoring it is…