Authors Posts by Socialh


SocialH Design blog is a place for Designers and Developers. We provide high quality articles and web resources in web design, social media, SEO, wordpress and blogging.

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The right software is the backbone of your business – software refers to any and all technology programs that operate on your computers. It’s important to find the right one for your business; not only do you need it to do the job, but it needs to be the right fit for you and how your company works.

The important thing to remember when shopping for software is not to jump the gun and go with the first one that sounds good. As with anything you need to shop around and discuss your business with the different companies. Some programs can be customized, and some just won’t work well. An image based program isn’t the best fit for an accounting firm, for example, but would be perfect for a graphic design studio.

Using a comparison site to find things such as IT asset management software will help you narrow down the list of potentials, but don’t go for the top result straight away. Contact a few, and you may find that one of the others can offer you a more appropriate package that will best benefit your business.

Any software you use needs to be able to integrate into your life, and your office, with ease. You don’t want you to lose precious work hours because your team needs to spend days training on a new program. If you think that it may take time to adjust, then perhaps roll it out gradually, by introducing it to one department at a time, or start at management level and then work down the ranks.

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It also needs to work with any other programs your team uses. You don’t want the link broken between files or projects, or anything getting lost in hyperspace because one program isn’t compatible with another.

If you’re not a technology expert, there is no shame in asking for the advice of someone who is. If you have an in-house IT person – then perfect; they already know the pulse of the company, how it works and what it needs. If not, then hire a freelancer to come in and have a detailed look at the way everything works and your prospective list.

They will also be more up-to-date on tech news and will know which companies to avoid, which is growing in success and who are the old reliables you can trust.

The same as if you were buying a new phone or a car, you want to check out the reviews for each company. They may look fancy and shiny on the face, but look at the reputation they have gained through similar businesses, keep an eye on their track records as well – you don’t want to start using a program that is lovely but doesn’t get you the results you need.

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Any business is all about making enough sales to survive and grow. No matter what you sell, whether it’s a physical product or a business, you need to be able to keep your sales up so you can keep your business going. In the modern world, both online and offline methods are important for improving sales and ensuring they’re consistent. Even though online sales methods are essential, they haven’t make offline sales redundant. Many businesses sell offline and even those that don’t can benefit from offline sales methods. Here are some of the ways you can give your sales a boost both online and offline.

Pic from The Blue Diamond Gallery

Show Testimonials and Reviews

People love to see that other people trust a brand and have been happy with the results they have received from them. It’s difficult to buy a product or service from someone if you can’t find anyone willing to vouch for them and say they can deliver what they say they will. Using testimonials, reviews and ratings on both online and offline materials is a great way to show people they should spend their money with you. You can include testimonials in a prominent place on your website, as well as have reviews and ratings on product pages. Offline, you can also include quotes and ratings from customers on print materials. Think of theatrical posters or book sellers who put star ratings on their posters.

Run Promotions and Sales

Everyone loves a good promotion. If they can save some money, they could be a lot more likely to buy from you instead of anyone else. So having regular offers and promotions can encourage more sales. Some brands might choose to have regular great offers, like a small discount for new customers or newsletter members. You can also offer timed events and seasonal sales, including flash sales. Having a time limit on your offers encourages people to act quickly and take advantage while they can. You might also have special offers for loyal customers, even offering people discounts on their birthday.

Lower Risk for Customers

Trusting a company with your money and financial details can feel risky for anyone, whether they’re a private individual or business entity. There’s always a risk when you pay for something, but no one wants to be let down. If you want to increase your sales, lowering the risk your customers feel they’re taking is helpful. For example, some companies might offer a money-back guarantee so customers can get a refund if they’re not happy. You can also ensure that you offer a secure experience when people buy from you, both online and offline. Make sure that your website and any payment methods you use, as well as the data you store, is secure and trustworthy.

Collect Contact Details

One way to combine online and offline methods to boost your sales is to collect information from your website visitors. Using landing pages and calls to action, you can get people to submit their details in return for something. One thing you can do is get people to sign up to your mailing list. However, you can also ask people to provide address and telephone details with offers of content. Running a competition is also a good idea for collecting information, as long as you make clear which information you will keep and use. With these details, you can call potential leads and even send direct mail.

Pic from Max Pixel

Get an Expert to Boost Your CRO

A good conversion rate is essential for making plenty of sales. You could get lots of website visitors and collect plenty of leads, but they need to be converted into sales. If your conversion rates are suffering but you’re not sure why, getting an expert on board might be the best way to address the problem. A marketing agency can improve your conversion rate optimization and help you get a better understanding of your audience. Data analysis is becoming more and more important for marketing and sales. You need the right people who know what they’re doing, what data to collect and how to use it.

Optimize for Mobile

Mobile marketing and sales methods have become more and more important as the use of mobile devices has grown. Now that it’s so common to have a phone or tablet on your person all the time, mobile sales can’t be ignored. People browse for products and services while they’re waiting to meet people, on their commute, or during lulls in their day. Your brand needs to be ready to capture their attention at any moment. Your website needs to be optimized for mobile, and you should consider other tactics too. There are mobile apps and mobile advertising to consider as part of your strategy.

Encourage Larger Orders

Another way to boost sales both online and offline is to focus on the sales you already make. By getting existing customers to spend more money, you’ll have the same effect as bringing in more customers. Everyone has bought something and had someone try to upsell another product or get them to increase the size of their order. When people reach the checkout or place an order, you have an opportunity to ask if they want anything else. You can suggest other products that complement the ones they’re already buying.

Make It Easy to Buy from You

Some people can start to buy something but give up if it’s too difficult to complete their purchase. And these days, people expect it to be pretty easy to get what they want. If they have to jump over too many hurdles, they might think that it’s not worth it to buy from you. They’ll go somewhere else where they can buy something with one click or place an order over the phone without any hassle. A range of choices can make things easier for your customers, from improved customer service to a smooth online purchase process.

If you want to increase your sales numbers, both online and offline methods can help you. Don’t be afraid to experiment with both.

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office relocation

Sooner or later, you’re going to have to move to a bigger office. This is a good thing, though, and a natural step for any business to take which has experienced growth and success the last couple of years. Give yourself and your employees a pat on the back, find an office that is better suited for your needs and get moving with these straightforward tips on relocating offices.

That way, you can focus on being excited about the move rather than stressed – and will have time to discuss all the upgrades you’re going to enjoy.

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Image credit: Pexels

Eternalise your old office

Walking around in the office and taking pictures with your camera is not for sentimental reasons as much as it is for practicalities. When you’re moving house, you might not care as much about the setup of your furniture, and if everything looks kind of like it used to. Your employees are different from your family, though, and the predictability we enjoy at work makes us resemble cats rather than people.

Try to recreate the same desk layout in the new office. The pictures you take will make it easier to make this happen – especially if you’re moving away from a medium-sized office. Your employees are so important to the success of your business; any abrupt changes may leave you with a few anxious souls during the first couple of days or weeks in the new office.

When you already need to go through a stressful and major change, try to keep the rest as familiar as possible; sure, nobody’s going to have a nervous breakdown over a few changes in the office layout, but you’re just making it a bit more pleasant for them.

Get the new premises up and running

Before you move your staff and your furniture, you should have everything else ready. This means giving it a thorough wash, hiring a window cleaning company right away, purchasing new furniture and decorative pieces since you’re moving to a bigger office, and even consider a fresh coat of paint to make it truly yours.

When you’ve prepared it as well as you can, the actual move will be a lot easier. You already know what kind of layout you want and have the pictures of it as a reminder to make it as fast and easy as possible.

Hire an IT expert

Most businesses today dread office relocation because of the issues with logistic. Your entire business is basically stored on servers as much as in the actual office space, and taking care of this proves to be a headache for most business owners. Don’t waste precious time on trying to tackle this on your own; talk to IT company who are experts on office relocation and let them do what they do best.

Any kind of move is stressful on us, but with the right attitude and an amount of preparation, you’ll be able to slice the amount of stress in half. It’s good news for your company in general as well as your employees as they’ll be able to focus on their work rather than spending time on settling in. Give it a short week in the new office, and everything should be back to normal – if not even better.

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financial business

When it comes to starting up your business or growing it with the help of employees, one of the most underappreciated departments and teams you can have is the financial department. While it’s critical during the mid to late stages of your business growth, it’s often forgotten when you’re a startup due to the availability of cloud accounting services and outsourced accountants.

However, it’s not a role that can forever be replaced by a computer. Financial gurus will always exist and they can do a better job than any computer. Not only will they help you manage your finances with basic tasks such as budgeting and monitoring incoming and outgoing, but they can also forecast expenditures and future growth and how it will impact your financial situation.

However, a good financial team isn’t centered around just a single person. It requires a team that is capable of dealing with any and every task you throw at them. To help you out, here are the key members that any financial team should contain.

financial business

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The Payroll Manager

When you’re a large company with hundreds or even thousands of employees, managing a payroll becomes a tricky task which can be time-consuming. Any mistakes made are going to become problematic, and it takes a dedicated payroll manager to be able to deal with the pressure. Luckily, services like Portfolio Payroll are fantastic for finding the right payroll manager to add to your financial team whenever you decide to upgrade.

The Sales Ledger

Sales can be tricky. These team members need to work together with marketing departments in order to calculate all of the sales your company has made and they also need to chase people down to pay invoices. It’s an unforgiving and strenuous job, especially when you make thousands of transactions each week that all need to be recorded.

The Purchase Ledger

Whoever is in charge of purchases needs to communicate with the rest of the office in order to get ideas on what to purchase, how to restock certain items and they also need to be logged in the budget. These team members will also help you calculate a budget for each department in your office, and will allocate funds to each team.

The Insurance Manager

Insurance is something that every business needs, and the number of papers that you need to go through and read can be daunting. With all the small print and the terms and conditions that need to be dealt with, it makes sense to hire someone whose specific purpose is to ensure that the entire business is protected.

The Tax Manager

Lastly, we can’t forget about paying the taxman their dues. Managing taxes is an incredibly important and specialised task because it requires a lot of accounting knowledge in addition to law. Hiring a specialised tax manager is the key to having a smooth business when you start to make thousands of transactions a week, and it will help you avoid any kind of problems with the law.

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If you run a company and you’re having some early success, you should already be thinking about what can go wrong. That might sound defeatist and negative, but you should always be ready for the worst in the world of business. Plenty of companies have had early success simply to see it slip away rapidly when they make the wrong moves. Here are the 5 most common reasons why that happens.

  1. Complacency

Success often breeds complacency. That’s hardly a revelatory thing to say, but you’d be surprised at how many entrepreneurs seem completely oblivious to that fact. If you want to find continued and sustained success, you can’t allow yourself to put your feet up and get too comfortable.

Once you become complacent with the situation that you’re in, you will take your foot off the gas. Other competitors in your sector or industry will then have the chance to overtake you and start to steal your market share. Don’t let that happen if you want your business to sustain and maintain its current levels of success. Nothing should be taken for granted in the world of business.

  1. An Inability to Keep Up with a Changing Market and Changing Demands

Markets and demands changes. When you run a company, that’s something that you just have to accept. Just because people want what you’re selling now, that doesn’t necessarily mean they will in 6 months time. You have to be able to keep up with changes that come your way.

Staying innovative and in touch with your customer base is a big part of this. If you become detached from the people who gave your business the success it’s currently experiencing, it’s easy to stop giving them what they want. Don’t assume that people will want whatever you supply. Sometimes, it’s you and your business that has to listen, learn and change.

  1. The Disintegration of a Winning Team

If your business is doing well, it’s probably because it has a good team in place. It’s easy to forget how important people are to the success of a business. But you should never take your employees for granted. They are the ones who motor the business forward and make it capable of reaching customers and finding real success.

But if that winning team falls apart, it could be terrible for your company. You want to avoid that at all costs. Good employees will always be at risk of being poached by bigger rivals. However, by using salary benchmarking services and regularly reviewing your employee benefits and perks, you can make sure that everyone feels appreciated. And if you do lose a key team member, be sure to replace them with real quality.

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  1. Sloppy Accounting

As you should know, money matters are a big part of what your business does and what it needs to get right if you want to find success. If you don’t have the finances straight, and you don’t have the money to invest in the business, you won’t be able to grow. This all starts with the accounting processes that you have in place. If the accounts a sloppy, you’re asking for trouble.

Ideally, you need to make sure that you have an account in your team or working externally. You should be able to rely on them to keep things in order. If you don’t know where your business stands financially, it’s only going to be a matter of time before things go wrong for the company.

  1. Overreach

When a business is doing well, it’s not uncommon for the people who run it to want to go further and aim higher. In a way that’s a good thing, but there can be problems associated with it. When you allow your business to expand, it has to be done carefully. Overreaching and overexpansion are common issues, and in some cases, they can take down the business and lead it to disaster.

You want to grow your business in a way that is organic and natural. Pushing it too hard too soon is only going to end in tears. One word to focus on above all others is ‘sustainability.’ Is the business’s rate of growth and expansion sustainable? If not, you might want to back out while you still can. If you reach too far and fall short, it could be disastrous.

There are so many reasons why businesses fail, so make sure that yours has a plan for avoiding these 5 common causes of failure.

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virtual business

Businesses run purely from websites are big in 2017, with more and more entrepreneurs taking advantage of this cheap(ish) method of launching a business of their own. Virtual businesses are popping here, there and everywhere, which is why understanding how to grow your virtual business is so vital.

The fact is that growing a business is no easy task – it takes time, effort, and a lot of hard work – but it is something that’s worthwhile, especially if you are serious about meeting your long-term goals. With only half of all startups making it to five years old, and one-third making it to ten, it’s vital to ensure that your company is on track when it comes to its growth.

The question is, how can you go about ensuring that your business is on track with its growth and is sustainable? The answer is to create a growth plan for your business, of course. A growth plan is a strategy that allows you to envisage your company’s future by creating a step by step guide for achieving your goals.

virtual business

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Find and use a template

To create an effective growth plan, using a template is vital. As by using a template you won’t be able to miss anything vital out of your plan, as everything that you need to focus on should be outlined on the template. If possible, aim to find a template that’s been designed for virtual businesses, to ensure that it focuses on the steps that your virtual business will need to succeed. As well as focusing on factors like financial support, marketing, and sales, it should also allow you to concentrate on your website and how to improve it – as a virtual business, your website is at the heart of your company.

Establish what your customers want

A vital part of effectively growing your business with the use of a growth plan is to establish what it is that your customers want. Start by focusing on your products or services and ensuring that they offer exactly what your customers want and need. Say, for instance, you offer specialist marketing software, to ensure that this software will be as effective as you hoped; it could pay to hold some focus groups to determine just how effective and user-friendly your software is. As well as focusing on your products or services, it’s also vital to look at the user experience that your website offers. The fact is, your website is the hub of your entire business, which is why it’s so crucial that it offers the very best user experience possible. To determine if that is the case or whether your website could be updated and improved, user experience research could be beneficial. This kind of research can help you to ensure that your website is easy to use and navigate and gives your users the best experience possible.

Verify your revenue streams

The key to effective growth is high levels of revenue, which means that for your company to grow, you will need to increase your streams of income – it’s as simple as that. Look at your current revenue streams – the products and services that you offer – and consider if there is anything else that you could implement to increase your revenue stream. For example, some virtual businesses run webinars or launch e-books as a way of increasing their revenue streams.

Take inspiration from your competitors

Regardless of the industry that you are in, if your competitors seem to be excelling while you are not, take inspiration from them. Look at how they work, what they’ve implemented, and why their business is becoming so successful. Ask yourself why your competitors are doing better than you. Don’t be afraid to take advice from your competitors. You need to grow your business, and if looking at what your competitors are doing helps you to do that, then it’s worth it.

Growing your virtual business may not be an easy task, but if you take note of the tips and advice above and implement them in how you run your business, achieving sustainable growth is possible.

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windows defender

Windows Defender – the in-built security tool in Windows 8 and later versions. In one of the articles, we had discussed whether Windows Defender is good enough to protect your computer. There, we concluded that WD is sufficient for those who use their PCs with some of care and attention. We had also done a fully-fledged review of Windows Defender, comparing the different aspects like Security and Usability.

Today, collecting input from our readers and experts, we have curated 5 Reasons to use Windows Defender in Windows 10 PCs. Here are some differences, Windows 10 being latest OS release from Microsoft. We will see what WD can do for your Windows 10 PC security.

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#1 Windows Defender is Free of Cost

Microsoft doesn’t charge you anything for getting Windows Defender. As soon as you install Windows 10 in your computer, it also receives Windows Defender’s antivirus, antimalware and anti-spyware protection. It is not like those so-called free antivirus products either. In Windows Defender, we don’t have to be worried about those annoying advertisements or stealing of personal information. In other words, you are getting a bunch of premium features without paying anything at all. We think this is the biggest reason to stay on to Windows Defender, rather than going for something less worthy.

#2 It has Better Malware Detection Rates

Malware Detection Rate is one of the standard measurements for the effectiveness of a security software. According to the results in April 2016, Microsoft Windows Defender is on par with the competitors. It’s able to not only detect but also remove 99.8% of widespread and newly-released malware across the globe. It’s the same detection rate that we see in most of the premium antivirus security packages, if you’re wondering. Also you can always use Advanced SystemCare Pro to fix general computer issues rather than buyin a premium antivirus program. In short, when you have Windows Defender up and running, you don’t have to worry about most types of malware attacks. It’s a big deal, especially when you don’t pay a penny.

#3 It’s Built into the OS

It’s a fact that most of the premium antivirus programs — be it Bitdefender or Kaspersky — offers some sorts of innovative protection features. But, as common users are concerned, these features are somewhat equal to the in-built nature of Windows Defender. The in-built nature means that the Windows Defender utility is able to observe your computer in every second — from the moment you boot up your computer. Of course, you have better options like on-time notifications and updates. Talking of the updates, manual updating isn’t a thing here. If you have enabled Windows Updates, WD Definitions and software updates will be installed automatically. This is something cool and you can’t expect these from third-party antivirus programs.

#4 Windows Defender doesn’t Slow Down Your Computer

We have tried the different antivirus programs in market, for our comparison sessions. One thing we learned about Windows Defender is the minimal consumption of resources. Unlike third party programs, WD takes up a smaller amount of your PC resources. The main cause for this advantage is the OS-level integration of the security suite. It does not matter whether you have enabled Real Time Protection or some other feature set; Windows Defender will run smoothly, without bothering other activities. With most antivirus products consuming energy and performance like hell, this is a strong-enough reason to stick onto Windows Defender.

#5 You Get Innovative, Premium Features

We have seen people recommending Windows Defender just because of this reason. Windows Defender is offering almost all the features you will find in a paid antivirus package. For instance, you have Cloud-based scanning to find and remove infections. At the very same time, Real Time Protection of WD will watch your PC for possible threats and vulnerabilities. Thanks to the tight Windows 10 integration, results will be visible in no time. Suppose there is a malware in one of the connected devices; you’ll be notified instantly.

Wrapping Up

These aren’t the only reasons to stick onto Windows Defender. For instance, you can get a feature, Limited Period Scanning. This is useful when you are using third-party antivirus program in your PC, but need support of Windows Defender in some situations. However, we would like to point out that the aforementioned set of reasons are applicable for common users. If you are the one who downloads anything and everything via internet without caring much, WD won’t be enough. In that case, we recommend going for a product with the best scanning-detection rate and optimized features. You mustn’t compromise there.

Meta Description: Planning to purchase third-party antivirus? Here are some reasons to use Windows Defender in Windows 10 PCs.

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When it comes to figuring out the hottest cars on the market, one might only look at the next generation of cars coming out. Some cars are simply classic, so it doesn’t matter what year they were made – they can still be the hottest cars of the moment. This is where luxury meets fantasy, and fantasy meets reality. Your dream car is in your reach, if you think outside the box.

The Tesla S


We admit that Tesla Model S P85 is smokin’ hot. If you’ve been dreaming of a Tesla for a hot minute, look no further than the 2014 Tesla S. While this car is a few years old, many people don’t drive the Tesla every day. You can usually count on the mileage of these cars being below 50,000 making them a great value for money; especially when the price is often under $50,000. That’s a complete steal for a second generation luxury Tesla with all the economical value of an all-electric car.

The 1980’s Dream Car


If you’ve ever dreamed of a Chevy Corvette Convertible, this is one hot car of the moment. The 2001 to 2013 models usually go for under $50,000. While anything under 2001 can often be found under $40,000. Most of these cars do not have very high mileage and are a great buy for someone ready to splurge on one hot sports car. Be careful with the newer models, the 2016 and 2017 chevy corvettes sit even lower to the ground and can pack a mean punch on a pothole.

Luxury Hybrids For Less


Most luxury hybrids are out of the average American’s price range. Not when you shop for a 2014 INFINITI Q50 Hybrid. This sleek, gorgeous and very luxurious hybrid can be found under $50,000 if you want it! With 31 mpg and a V6 engine, what’s not to love about the INFINITI Q50.

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Computers and science have long helped each other to reach different heights. However, technology takes on new challenges. More and more contenders spring up to take the challenge. Because of this, men and women created many platforms such as Apache Spark and Hadoop. Like Java and other languages, they have different features and abilities that are exclusive to each other. Still, this gives people a hard time choosing one over the other. Which is really better? Apache Spark or Hadoop?

It is best if you consult Apache Spark expert from Active Wizards who are professional in both platforms. You’ll see the difference between the two.


Apache Spark’s side

One good advantage of Apache Spark is that it has a long history when it comes to computing. It also is free and license free, so anyone can try using it to learn. Since many people try to use it, there is already a lot of documentation present. Because of this, if you encounter any problems, you won’t have any difficulty trying to solve them. What is more appealing is that it can run on many Operating Systems without much problem. Windows, Mac, Linux, and MacOS are just some which offer great support and reliability with the platform.

Despite these advantages, there seem to be some disadvantages, too. This platform does not offer a file management system on its own. You have to integrate it with others like Hadoop or other platforms. It also uses up a lot of memory. As such, you can expect some performance delays  as you try to use the platform with other programs.

Hadoop’s side

The big advantage of Hadoop comes from the fact that it is very scalable. It can handle large amounts of data without compromising performance and reliability. Because of this, it is very cost effective despite the scale on which you operate. You do not have to downscale data and be content with low-quality data. Compressing data shaves off value in some of the information and therefore shifts the focus on generating quality data, to compressing it to fit the budget.

However, this platform also has its fair share of problems. It is written in Java, which means it presents problems regarding the vulnerabilities in Java programming. It cannot support reading small random files as it is made for big companies. It also has stability issues that even with a third party vendor does not guarantee complete functionality. It is best to keep the platform updated to avoid risks and malware than can put the whole business or company at the mercy of a ransomware attack.

Pitting them against each other

They both have their advantages and disadvantages. However, when you weigh them, they seem to be equal every step of the way. It is best to know what you need the platforms for. You should customize the way you use each to fit your needs. This way, you can develop and create according to your will. Both are good, both help out, but both need each other to function well.

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In the modern era, the vast majority of business marketing tends to happen online. Most customers will search for businesses on sites like Google, and social media platforms like Facebook and Twitter have become the new spaces where word of mouth can really spread. However, there is still a lot of value in connecting with people, whether they are investors or general customers, face to face, and one of the very best ways to do that is through a large scale event. By creating some kind of event that can draw a great deal of attention, you’re able to make a pretty significant splash, especially if your business isn’t especially well known yet. You get to not only introduce your business to new customers but demonstrate the quality of the products and services that you provide. With all of that in mind, here are some of the steps that you need to take to make sure that you put on the best possible event.


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As the old saying goes “failing to plan is planning to fail.” Nowhere is that truer than when you’re trying to put on something so significant as a large scale event. You need to think incredibly carefully about every aspect of the event from significant things like when and where it’s going to take place, to things that you might not even consider like whether the venue has air conditioning and what the maximum capacity is. These things might all seem very obvious, but when you’re caught up in the chaos of trying to get everything ready, it’s incredibly easy for some things to simply slip through the net if you haven’t planned it all as carefully and thoroughly as possible.


Of course, it hardly takes a genius to realize that a venue and your product are not enough to create a truly fantastic event. You’re going to need things that will draw the attention of attendees such as performances, demonstrations, and things that they can be directly involved with. Of course, being able to source all of the resources that you need can be incredibly difficult, which is where companies like Sourceme come in. These kinds of companies can easily connect you with everything you need from AV equipment, staging, catering and entertainment, and even the venue itself. That way you can be sure that you’re always going to have everything you need to create an event that people will be talking about for a long time.


It might seem a little odd to have to think about marketing since your event is an act of marketing in and of itself, but you’re never going to have a successful event if no one actually attends it. You need to start spreading the word about your event well in advance, as well as offering rewards to those who buy tickets early. One of the best ways is to start the ticket prices lower than you otherwise would and slowly increase the price as it gets closer to the event itself. That way you’re going to create a clear demand for tickets as well as raising some much-needed buzz for the event itself.

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It feels as though our world is run by websites these days. Everyone has one, whether it’s for business purposes or just a personal site. The majority of people will hire someone – or a group of people – to build their website for them. While this may save you time, it will cost money.

What if you built your website yourself? It may sound crazy, but you can build a website yourself and save a ton of money on additional costs. This is a brilliant idea for any small business owners looking to save cash.

The question is; what skills do you need to do this?



Computing Skills

If you want to build a website, you need to have a firm grasp of various computing skills. For those that don’t know, computing is where you study coding and essentially learn how to develop and build a website from scratch. As you can imagine, this is a pretty big skill if you want to go at it alone. It’s not as difficult as you think, particularly as there are lots of computing courses around and plenty of online resources to learn from too.

Basic IT Skills

Contrary to what people might believe, IT skills and computing skills are very much two different things. As mentioned above, computing revolves around the whole coding and development side of things. IT skills refer to being able to use different computers and applications. This will come in handy when you’re deciding what web platform to base your site on as you’ll have the knowledge of how to use different ones. There are plenty of ways you can gain these skills, you could study IT courses or be more independent and take your time to research things online until you learn everything you need. All in all, if you don’t have basic IT skills, you will find it increasingly hard to build your own website!



SEO Skills

You need to be skilled in the art of SEO if you want to build a website on your own. Actually, to be more specific, you need these skills if you want to build a good website that’s setup to draw in a lot of traffic. If you know about the nuances of SEO, then you’ll know the right way to organize your website and format it properly. By having these skills, you can build a more complete site for yourself.


Finally, if there’s one skill you really – and I mean really – need, it’s patience. Websites don’t spring from the ground overnight, you have to understand that. It’s likely you’ll go through a very long process that can take a few months. So, you need to be patient and brace yourself for a lot of trial and error. If you get impatient, you’ll struggle to build your site!

Building a website from scratch might take a lot of time and effort, but it’s well worth it. From a business perspective, you will save so much money by not having to hire a web design team.

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By now, your business will have almost certainly considered launching an App for handheld devices. It’s a marketing tool that is used by many of the world’s leading companies, and the buzz surrounding them shows no sign of dying down anytime soon. Subsequently, creating one for your venture could be the key to taking things to the next level.

But if you are going to launch an App for your business, it’s imperative that you do so in the best possible manner. Pay attention to these guidelines, and you’ll be just fine.


Image: Pixabay

You Cannot Wait Any Longer

The thought of launching an App isn’t something that only influences new businesses. Even the most experienced companies are turning their attentions to this form of modern technology. Whatever your situation may be, it’s vital that you join the revolution ASAP.

Stats on internet usage show that the popularity of accessing data via smartphones and tablets has exploded. In fact, mobile web usage is now more common than desktop usage. So, if you’re not hitting this key demographic, you’re ignoring over half of your potential audience.

All entrepreneurs should appreciate the importance of the online marketplace. Mobile audiences play an increasingly important role by the year. Keep overlooking it at your peril.

It Needs To Feel Right For The Customer

Launching your first business App can feel rather daunting. However, many of the processes and priorities are very closely linked to those of a website or social media campaign. Ultimately, it’s about building a great experience for the customer. Do this, and you cannot go far wrong.

The design process is complex, but professional App developers can turn your visions into a reality. If the App looks great and navigates well, new clients will be far more inclined to use it. Just remember that it needs to look great on various screen sizes. Likewise, to reach the full audience, it must be created for both iOS and Android.


Image: Pixabay

Building great content will be important too. Nonetheless, a great first impression is crucial if you want to achieve success in this competitive arena. Make your mark early doors, and it’ll become one of the best Apps on the user’s home screen.

Your End Goal Is The Same

An App shouldn’t be a novelty. To be considered a success, it actively has to drive the business in the right direction. The first way it can achieve this is through increased exposure. You must promote it on your website while also thinking about keywords and other items that will enhance App store presence.

Ultimately, the App should actively encourage increased sales. This could be through direct purchases made through the e-commerce platform. Alternatively, increased awareness and interaction may be used to improve offline sales figures. Your innovations aren’t the only great tool, though. Influencer marketers can often promote new sales with far greater authority. If it improves sales with reduced time and money, it can only help the cause.

A great App won’t guarantee sustained success on its own. However, it will inevitably provide the entire operation with a serious lift. Best of all, those results look set to last.

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If you are searching for a job in accounting or finance in San Francisco, the overall outlook appears to be positive. Jobs in financial management tend to mirror the economic health of the country. When the economy is stronger, more employees are needed to help businesses manage their resources and assets. The Bureau of Labor Statistics projects that jobs in accounting and finance in the United States will grow 11 percent faster than other occupations between 2014 and 2024. In California the picture is even more favorable, with growth of 18 percent projected. Finance recruiters in San Francisco can help you search for a job that is the right fit for you.

Human resources

Employment is Available in Multiple Sectors

A recent San Francisco Bay Area Professional Employment Forecast noted that of 100 CFOs surveyed, 93 percent plan to hire personnel within the next six months. Employers are seeking candidates to fill positions such as cost analyst, accounting manager, financial analyst and technical accountant. Positions are available across a range of industries including software, healthcare, construction and financial services.

A Variety of Skills Are Needed

Every business wants to have employees who are both outstanding performers and great team players. Credentials, skills and previous experience are important, but the right cultural fit is also essential. Candidates with a good balance of technical and people skills are in high demand. Industry specific experience, such as a work history in accounting for real estate or media, coupled with the ability to communicate effectively and a winning attitude make for a strong candidate.

A Strategy Is Important

Accounting recruiters in San Francisco are experts at evaluating applicants and helping them to find employment that will be well suited to their work style and level of expertise. Climbing the career ladder requires strategy and planning. Recruiters can also help ensure that the jobs you consider will be positions that advance your personal career goals.

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The internet has brought us many wonderful things over the last few decades, including the ability to be our own bosses, make more money than we ever imagined, and build entire teams of people who never need to be in the same room to work on a project together. It’s incredible. The internet has also brought with the invention of many do-it-yourself web apps that allow the novice to take on tasks that go way over their head.


When someone starts a business these days, they can find an app to do almost every single function of their business for them. They can download accounting software that negates the need to pay attention to their books; they can download email marketing software that can automate communication between them and their clients; and new business owners can use free software to make phone calls so they never need to pick up the phone again. Seriously, it’s all amazing. Business owners can also build their own websites. Before, you had to hire someone who spent years learning a craft that was worth every penny you spent on them to build you a functional and beautiful website. Now, more and more people are picking up do-it-yourself web design skills and their businesses are suffering for it.

Do-it-yourself web design lacks a lot of things, but the one thing that it lacks is search engine optimization (SEO). When you pay for a website to be built from scratch, or when you use a WordPress website that can be customized from the inside out, your web developer can add SEO capabilities to the backend of your website so you can be found online.

There are several do-it-yourself website packages that are available for free – making it all the more tempting to throw up a website and start a business. Unfortunately, unless you understand how SEO works, your website may never be found. Sure, you can spend hours and thousands of dollars on advertising your website to manually drive traffic to the website…or maybe you could just pay someone to build you a website that would do all those things automatically.

We take a lot of things for granted in our DIY world, but your business should not be one of them. It’s worth the time and effort it takes to find a good web developer and build a website you can be proud of and that works properly.

The other thing to consider about drag and drop websites is that the hosting of these websites is often held by third-party providers so the company selling you the website doesn’t actually own the hosting. It means your downtime could be quite high. When you pay for hosting separately from your website, you have a better guarantee of uptime (the amount of time your website is actually functioning on line) than if you tried to use a drag and drop website template.

If you are strapped for cash and need to publish a website to get started, these drag and drop sites are perfect for short term commitments. But when you are making money and starting to expand your business, invest in a more robust website: your business will thank you.

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bounce rate

A successful website is one that helps to increase leads, sales and ROI for a business. If you want your website to help you do this, you need to reduce the bounce rate from the site as much as possible. You want people to remain on your website, and interact with it.

In order to do this you need to make sure that you tell them what they need to know, make navigation easy and use effective calls to action. Let’s take a look at these three tips for reducing bounce rate, in more detail.

bounce rate

What is bounce rate?

Before we look at how to reduce bounce rate, let’s examine what it actually is. The bounce rate for your website is the percentage of visits to the site which involve the use of only one page, before the visitor exits the site. For most ecommerce sites this is not a good thing.

Obviously, the situation may be different if your website exists as an information resource, or is a single page intended to raise awareness of your business. In these cases a high bounce rate is not usually a problem. But, it is if you have an online store where people are visiting your homepage and then going elsewhere before they browse the rest of your site, or make a purchase.

Are you telling people what they want to know?

Your homepage is the place where you want to grab the attention of anyone who visits. Make sure that you include any vital information near the top of the page, where people start to read. Do not tell your life story, and then finally talk about the product half way down the page. Many people will lose interest after the first few sentences, and navigate away from the page.

Keep the information succinct, so it’s easy to see what your business is all about. If you want to provide background information, you may want to think about creating an online brochure or blog.

Is it easy to navigate around your website?

If you want people to buy products from your website, you need to make it easy for them to find what they are looking for. Use clear menus, and keep them simple; steer away from making people click endlessly, to reach their destination.

When it comes to creating a checkout process, limit it to just a few steps. Collect only the information that you absolutely have to. It’s fine to offer a few delivery and payment options, but remember that providing too many options can be confusing, and off-putting.

You need to remember that people who are not just browsing randomly want to come to your site, find what they want and make their purchase. Most people expect to be able to do this in just a few minutes. If the process is confusing, lengthy or time consuming, you will lose potential customers to your competitors.

Are your calls to action working

A call to action is a valuable tool, if it’s well written and placed effectively. You need to direct people to take the action you want them to. This needs to be done as an integral part of the content of your website, but in a way that is clear and obvious.

These tips should help you to reduce the bounce rate of your website. If you are unsure of your bounce rate, or you need more help with your analytics, click this link. You need to have effective analytics in place in order to know whether you are being successful in reducing your site’s bounce rate.

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You might have already had the time to look at what constitutes the pillars of a truly great website. But not all online business and design is done on websites anymore. Apps have started to encroach in our lives in a big way. If you have an app in mind, then you better keep in mind these essential building blocks of a successful launch.



Problem solving

The first thing you need to consider is the purpose of your app. What’s the problem that it solves? Is it supposed to help them accomplish something they could already do but much quicker? Is it supposed to be a more convenient way to communicate with a business or to receive information? If that’s the case, then solving that problem should be the first, second, and third priority, and anything that might get in the way should be eliminated from the design. Solve the problem as well and as simple as you can.




One issue that will get in the way of anyone’s enjoyment of an app is that idea it’s not working as fast it should. A user interface that gets them where they need to go in fewer steps is one element. But also consider how you implement feedback into your app. People expect apps to work faster than websites, despite the fact they tend to run on slower networks. Building in some measure of haptic feedback, like a vibration or a response animation, can create the illusion that the app is working as quick as people expect it to.


People also expect apps to be relatively finished and professional before they hit the store. You can’t launch it before running it through an extensive quality assurance phase, including the use of functional testing types. Launching an app is different from delivering a piece of software to a client. A buggy launch can kill it before it had the chance to live.




The same goes for the visual design of it. Even non-designers can piece together a UI that’s pleasing to the eye if they spend a little time researching graphics. If you fail to give it a professional finish, then people will worry that the functions are amateur, not just the optics.


Data rules the world nowadays. If your app connects to the internet, then you should always keep in contact with it, learning as much from it as you can through data collection. Not only can you learn usage habits, but you might even be able to learn more about the demographics and needs of the app’s users. Meaning that you’re able to implement changes that have data-driven evidence to support them, not just the answers to a questionnaire or survey.

Of course, even with all of the above, it’s not guaranteed your app is a success. You need to start by investigating the idea first. Who’s the target market? What’s their need? How likely is it they’ll use the app to fulfill it? If you can answer those questions, then the points above should get you much closer to a successful launch.