Authors Posts by Socialh


SocialH Design blog is a place for Designers and Developers. We provide high quality articles and web resources in web design, social media, SEO, wordpress and blogging.

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At some point, many people will decide that they want to take their online business to the next level. When this time comes for you, it’s important to know that there are multiple tools you can deploy to make the online business bigger and better than ever. Here are four of them:

  1. Domain Name Registration Services

As many marketing experts know, the domain name that you select to represent your business online is immensely important. This is the case because a catchy or relevant domain name can attract more attention and thereby ensure that you attain the substantive site traffic necessary to promote excellent conversion rates. If your company is on a budget, you may be interested in gaining more information about how to obtain the cheapest domain name registration services available. Companies such as can assist you with obtaining affordable rates on your domain name services.

  1. Online Shopping Cart Products

In addition to utilizing domain name registration services, make sure that you tap into the power of obtaining shopping cart products. These products are important because they make the client’s online shopping process smoother and simpler. Specifically, the shopping cart software enables the customer to select and store all of the items they want in one central place. Before you purchase software from a digital or tech retailer, make sure that you do the background research necessary to determine whether the company in question is reputable.

  1. Blog

If you’re serious about making your online business the most remarkable entity in the internet sector, it’s time to embrace the efficacy of blogging. Blogging is a wonderful marketing mechanism because it enables you to continually communicate with members of your target audience in a less formal manner that can optimize the rapport-building process that leads to conversion. Note that there are multiple strategies you can deploy to make your blogging efforts successful. One is implementing strategies that will optimize engagement such as the use of Q & A style content. Another blogging strategy that can prove particularly effective is the inclusion of Share Buttons that enable your site visitors to forward your content to the individuals in their social networks. This could include people that they are tightly or loosely connected to on platforms like Google+, Twitter, Instagram, and Facebook.

  1. Responsive Web Design Services

One final resource you should strongly consider using for the purpose of making your online business successful is responsive web design services. These services are important because they ensure that your website is easily accessible for individuals who utilize electronic devices. Because people are more likely to use an electronic device than a PC to access the internet, you want to ensure that the individuals who do so experience no unwanted complications or difficulties as they access your site and move through your product pages. Many if not most web design and development companies offer responsive web design services to help you with this optimization process!

Start Optimizing Your Online Business Now

If you run an online business and want to make it the most cutting edge, competitive entity ever, know that you can. While there are many tools that you may find effective in generating this outcome, the resources outlined above can prove particularly useful. Start utilizing these tools now so your organization can remain on the path to growth and success in the online sector!

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Nearly all businesses need an online presence – in other words, nearly all businesses – have a significant challenge in being seen by consumers these days. Competition has never been so aggressive but these days, the playing field is the worldwide web. Having a sound digital marketing strategy with a strong focus on design and content is the best way to boost your online presence and drive more business to your doors.

There are 3 key areas you should be focusing on if you want your online presence to increase and ultimately your profits too:

Is your Website Designed Well?

Good design is crucial for your website and it should not only look great but function really well too. Today’s consumers are almost 100% visual and they are much more likely to be viewing your website using a smartphone or tablet, which you have to take into account. Responsive websites that scale according to the screen they’re being viewed on are so important that if a business does not have one, they are likely to get completely lost on the internet. Google announced a couple of years ago that they would be giving more weight to responsive websites in their results pages.

It’s not just about how your website looks either. It has to be clear in what its purpose is and be very easy to navigate. The best way of planning your website’s visitors experience is to imagine it as an extension of your sales process. You want to attract the right kind of consumers to your website and that has to be done with providing almost immediate access to the product or service they’re searching online for. You don’t have to pay a fortune for a website developer as there is a wealth of fantastic website building platforms that allow you to do it yourself with considerable ease.

Does your Website have the Right Host?

As with most things, it’s easy enough to choose a provider to host your website, but it’s not always plain sailing after the fact. Some hosts won’t provide enough functionality or bandwidth to get your website working as it should. Others may not have certain ecommerce elements that your business depends on. Once you’ve bought the domain name, it’s not always the best option to go with the first host suggested to you. Determine exactly what you want your website to achieve and make sure your host is able to deliver that to you.

Have a Defined Marketing Strategy

It’s easy to think that once you have a website up and running, that is sufficient for your digital marketing efforts. Unfortunately, it is no longer quite that easy and that’s mostly due to how Google has changed over the years. Now, in efforts to improve its user experience, Google has refined its algorithm so that the most relevant and up-to-date answers are delivered to search queries. That means the content you have on your website has to be up to scratch.

Having a blog or news section on your website is not only a great way of delivering relevant content to your internet audience but also serves to increase your website’s SEO and your brand’s online profile. A blog should have unique articles uploaded consistently to get Google’s attention and you can use the opportunity to share on social networks, thus extending your reach even further.

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London is the Big Smoke, an old industrial city which is now an international hub. For businesses, it’s one of the meccas of the industry along with the likes of New York and Hong Kong. Setting up a headquarters in the capital is a fantasy thanks to the boost in reputation and brand awareness. Unfortunately, affordable office space is rare and businesses have to put their dreams on hold. Well, they did until now. has come up with savvy and sneaky ways to get a London address, and it’s willing to share!

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Go To Every Estate Agent In Town

Don’t assume or let anyone tell you the price of a central London property. Yes, the chances of it being affordable are low but there is no way to know until you get a price. And, the people who hold the keys are the estate agents or realtors. Like every desirable item on the planet, an office adheres to the same basic rules of a bargain. In simple terms, you have to shop around to find a good deal. So, checking out companies such as is a must yet it’s only a start. For the best deals, a buyer or renter has to search a wide range of agents for the one diamond in the rough.

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Get A P.O Box

A P.O box is a smart way to obtain a London postcode without having to make a silly investment. The way it works is simple. P.O box companies own buildings in desirable areas and fill them with mailboxes. The business then rents one and redirects all its correspondence to the address. Therefore, any client or customer who gets in contact with the firm will think the business’s base is in London. Don’t worry because it’s legit and affordable.

Hire A Virtual Office

Yes, technology is advancing so much that a business doesn’t need a physical address any longer. Thanks to and their virtual offices, you can give off the impression that you are London based. In many ways, it’s a lot like having a P.O box but the difference is the company does all the work. So, rather than you having to collect mail, the company does it instead. There is, of course, a fee yet it’s minimal compared to the hassle and time it saves. Just check out VR offices for more information on the price and to specify the details.

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London residents are currently renting their properties out to cover living costs. And, thanks to Airbnb, they are easy to rent. Just go to the website and choose premises which suit your needs, style and location-wise. Then, apply to rent it for however long the proprietor allows. What’s fantastic about this trick is the ubiquity of apartments, houses and offices on in major cities. Anyway, if it’s good enough for the NHS, it’s good enough for an SME looking to make a quick quid.

If you are struggling to find affordable office space, just keep the above in mind.

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Anyone can start up a business. With the rise of E-commerce, all you need is a small sum of cash to set up a website and some stock. However, this may well be why a large number of businesses fail in their first year of operation, and the majority will drop out of the market before they’ve been established for five years. See, when it comes to succeeding as a small business owner, there’s so much more to things than sheer luck. At the end of the day, you need to actually know what you’re doing. You can only bluff your way so far before you will fall flat on your face. So, here are a few things to bear in mind before you put all of your eggs in one basket and start pursuing your business dreams.

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Higher Education

College-level business studies may well open your eyes to the very basics of business practice and management. However, you should see them as more of an introduction to business studies rather than offering you a complete understanding of the field. Higher education really can offer you a more thorough and in-depth insight into every aspect of business management. It will endow you with the knowledge of how to set up, deal with certain issues and understand deeper market trends. So take a look at various undergraduate degrees and, if you really get a taste for higher education, an msc business management course too.

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Consider Online Courses

If you have already started to dabble in the waters of business, you might not want to drop everything to head off to a university and start from scratch. But don’t worry, there are options out there for you. Online courses mean that you can learn as you go. It may be a little more difficult to incorporate changes into an already functioning business than it is to start on the right foot in the first place. However, your experience will expand, and complications or the need for further change down the line will seem a whole lot easier to tackle. This may be a more financially viable way of studying too, as you’ll be earning while you learn. Flexible courses will also allow you to choose different pathways depending on your specialism. If you already have an operating business, you’ll have a better idea of which pathways will best suit your needs. You will be able to apply lessons more immediately and directly to current issues, and you can discuss real-life situations that you are actually experiencing with the professionals who are lecturing you, meaning that any advice you receive is practical and directly productive.

As you can see, education really can take you places when it comes to business. It gives you the basic knowledge that you require to not only build a business up from the ground but to also be capable of saving it in times of need. After all, what use are brilliant foundations if you don’t know how to grow something stable and reliable out of it?


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It isn’t always easy deciding exactly what you want to do as a career for the rest of your life. Unless you are blessed with just having an interest, a hobby or a particular passion for something it can be quite a hard thing to decide and not everyone makes the right choice. The truth is, it’s always a good idea to look at your current skillset and personality and to try and match a career from there. There are plenty of options to suit some of the most common skills many of us have, and I thought I would share with you just five of them.



Strong communication skills

Having strong communication skills can work wonders in many different careers, and one in particular is a career in manufacturing. Discussing and troubleshooting problems, thinking outside of the box when it comes to lean production and just generally being able to communicate regarding the day to day running of the job. Other career options where strong communication skills work well is a job in retail, in law and also in customer service, whether that is over the phone or in a face to face environment.

A head for numbers

Not all of us have a skill where we are particularly good with numbers, it tends to be numbers or words, but a skill with numbers opens up a lot of doors when it comes to career options. The first one would be a career in accounting. Where you tend to work with figures for companies projections of profit, etc. Other aspects would be a career in economics, in banking or even investments.

Skills in the written word

Having a flare for the written word could mean that you have a potential career as a writer. That could be freelance i the digital sphere in blogging or copywriting. It might be that you train to be a journalist and end up writing for some of the most esteemed papers and magazines in the country you live. It could mean that you even end up writing your own book. How amazing would that be?

A creative and artistic flare

Maybe you have a real gift when it comes to drawing, or have a great flare for being creative. That might mean that a career in advertising or drawing could be waiting for you. Maybe you might become a famous illustrator working on cartoons or films. It might be that you end up working for a digital agency where you design and create logos and branding for small businesses.

Determination and passion

Finally, if you possess determination and passion then you really do have some great options for a career ahead of you. One in particular would be to work for yourself and to create your own business by becoming an entrepreneur. You could also consider a career in some form of sales environment, many companies require strong leaders in this area to push their businesses forward.

I hope that this has given you some food for thought when it comes to possible career directions.

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As a small business owner, it can be difficult to know where to channel your funds in order to successfully run your company. Human resources is often an are which gets overlooked, but you should think twice if you are underestimating its importance. Just some of the areas of responsibility in an HR department include staff recruitment, payroll, employee relations, performance reviews and issues of compliance with the law.

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Instead of hiring HR professional, many small businesses look at HR Consulting Services to ensure that they are doing everything they need to. Let’s take a closer look at a few of the main areas of HR to show exactly why you should not ignore this area of your company.

Recruitment of New Staff

Recruitment can be a hugely time-consuming process, what with writing the job description, sifting through CVs, conducting the interviews etc. This is where a competent HR team can really help out. They can manage as much of the process as you need, so you are free to simply conduct final interviews and focus on the running of your business. After all, if you have a better recruitment process in place, you are much more likely to get the right members of staff first time around rather than having to go through the costly process of finding more.

Employment Law

The last thing that you need as a small business owner is to find that you are not compliant with a particular section of the law as this could be potentially devastating for your company. HR professionals make it their business to know the law backwards and forwards, so you are not at risk of suffering from any lawsuits. Not only could this be damaging financially, it could also end up being a major blow to your reputation which could hurt you in the long-run.

Performance Reviews and Training

Monitoring the performance of your employees is a hugely important task that HR professionals can help to take care of for you. This way, you can see how your staff members are progressing and set them targets for the future. As well as this, the department can organise and run training sessions. Continual training and development are two of the bedrocks of a successful company, and a responsibility that is in safe hands in the HR department.

Handbooks and Manuals

Even if you only have a few employees, it is still a good idea that you have a manual or handbook to fully lay out the rules of what is expected of your employees. As well as giving valuable information, they can also be used as cover in the event of any employee-related disputes. Make sure that you give all the tools and information needed as this could prove to be a very important document down the line.

These four responsibilities are just a few of the ones that can be handled by an HR department, so you should make sure that this is not an area of business that you overlook.

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If there is anything that most commonly trips up small businesses, it is trying to figure out how exactly to market themselves online. The entire process of digital marketing can be incredibly frustrating even for those who would seem to know what they are doing, and it is often necessary to have some kind of help on board to assist with the overall process. There is one assumption which is usually taken on board and yet might turn out to be quite damaging to many digital marketing efforts: namely, that bigger is always better. As we shall see, there are many occasions when entirely the opposite is true, and coming to terms with that could be one of the best things your marketing team ever does. Why is smaller often better in online marketing?

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Better Value Efficiency

When you are getting your marketing put out there as best as you can, it is often necessary to think first about what it is actually going to cost you. It is so easy to forget about the financial implication of a marketing campaign, but you need to make sure you are taking it on board if you are serious about getting this just right. The truth is that the smaller marketing attempts online are often the most economically efficient, especially for a more modest business. If you look to boutique website design and branding services, rather than those of huge international corporations, you will find you are still getting plenty in the package, but for a much lower cost. This is clearly more efficient than going the other way entirely.

Over-The-Top Doesn’t Work

If you have ever tried to generate excitement with a sudden powerful burst campaign, then you will know that they are not always what they appear to be. The truth is that for what you really get for your efforts, it is usually much more efficient – and less of a waste of time – to just go for marketing that is simpler and cleaner. The over-the-top approach just doesn’t work as well as you might assume, but when you know that you can ensure that your digital marketing is no longer being quite so wasteful. Go for the smaller efforts, the simpler touches, and you will find that you actually achieve much more of what you are going for.

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People Respect Small Businesses

There’s no doubt that growth is on the agenda of every business. But the truth is that the consumer on the street is more likely to appreciate your business if it is still relatively small. People tend to respect small companies a lot more than huge corporations, and this is a great reason to keep your digital marketing relatively low-key. The more humble your marketing looks, the more likely it is that people will appreciate what you are doing as a business. In a funny way, you will find that you actually get more in the way of custom this way than if you go bigger all the time.

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If you’re involved with recruitment, you will have probably noticed that things have been more challenging in recent times, no matter which industry you are targeting. The problem isn’t a lack of job openings; 73% of employers are set to take on new staff over the next 12 months, according to Hays’ UK Salary and Recruitment Trends 2017 report, and the chart below from PwC is proof that employment is still a big priority for CEOs.

Instead, the issue lies with not being able to find the right candidates. Despite the rise in social media networking sites such as LinkedIn, acquired by Microsoft last year for an eye-watering $26.2 billion, those working in HR are finding it considerably harder make hires. The aforementioned report from Hays notes that 35% of recruiters say they’re unable to access the talent they need, a particularly worrying issue considering that the 2017 CEO Survey by PwC found that 77% of CEOs worry that skills shortages could impact their company’s growth.

Thankfully, there are solutions available to HR professionals who are in need of better ways to find/reach out to potential new employees. If you are in need of a simpler way to streamline your recruitment process, read on for a guide from Global Database.

Today’s Biggest Challenges in Finding Talent

Before we get onto the solutions, let’s take a look at the specific challenges that HR professionals are currently up against. Although different industries will of course face different issues at times, the majority of businesses are likely to have experienced (or will experience) these problems in recent times;

  • Data Inaccuracy – Incorrect data can be extremely detrimental to your recruitment efforts; having to manually validate email addresses or phone numbers thanks to misspellings or outdated details is not only extremely frustrating, it also costs you time and money.
  • Slow Response Times – Waiting for candidates to get back to you is basically wasted time. Having direct business contact data for potential hires is a great way to guarantee a much quicker response time, but these are tricky to source via traditional methods.
  • Too Much Competition – According to Hays, 82% of employers agree that competition for well-qualified talent has increased over the last year, something that is further supported by the chart from CIPD below. With so many recruiters vying to win the attentions of the best potential employees, it is incredibly hard to stand out from the crowd.

  • Lack of Background Information – Nowadays there are an abundance of marketplace sites that allow you to connect with freelancers from all over the world. However, determining if those people are actually who they claim to be, and have the credentials and experience that they say can be almost impossible.
  • Lack of Online Presence – LinkedIn may have now reached over 500 million users, but it is far from a complete resource. Many millions more haven’t signed up yet, and those that have often don’t have publicly available profiles. Your perfect candidate doesn’t necessarily have a website or some form of business social media – you need to turn to other avenues to seek them out.
  • Too Few Referrals – Although taking referrals for potential employees is often a good way to source talent for more general positions, problems arise when you are recruiting for a more niche role that requires specific experience and skills. Taking on employees that have been recommended by trusted acquaintances is undoubtedly an easy way to work, but clearly it is impossible to rely on others to find the right candidates.
  • No 100% Trusted Resource – Unlike many other parts of running a business, when it comes to HR there is no go-to resource that is 100% trusted. This means it can be difficult and time-consuming to form a strategy, often with the need to consult multiple sources for each candidate, which can undoubtedly become very time-consuming.
  • Expensive – According to research from CIPD (and shown in the chart below), nearly half of businesses who use recruitment partners have been using them less in the last 12 months. This could be in part due to the often large costs involved. It can also mean a lot of trial and error finding a partner that’s a good fit with your company, and even then you can never be sure whether they have your best interests at heart, or are simply after a quick pay-out.

A New Way to Find the Best People

Research by LinkedIn found that organisations are prioritising more meaningful quality of hire measures in 2017, yet only a third say that they currently have strong methodologies for assessing these measures. Clearly, traditional methods for recruitment are falling behind; particularly in the case of more niche and/or experience-weighted positions. If you’re in need of immediate access to the best candidates, Global Database is the perfect one-stop solution; here’s why…

  • Accurate Data – At Global Database we understand how vital correct and up to date contact data is; that’s why we’re committed to carrying out consistent checks on all of our records, including email validations every 30 days. As a result, we are able to boast of an impressive accuracy rating of 93% – one of the highest in the industry. This is great news for HR professionals as is means candidates are easily reached without having to scour the net to check that you have the right details.
  • All Bases Covered – With millions of records across 34 verticals worldwide, you can rest assured that we are likely to have information on candidates in your sector. Remember that the best candidates are likely to already be working for someone else, so may not have a LinkedIn account or other forms of business social media. By using Global Database you are able to find and contact top professionals, no matter who they’re currently employed by.
  • Direct Contact Details – All of the phone and email addresses listed in the Global Database directory are direct, so you can reach straight out to potential hires and avoid the hassle of waiting for them to check their social media accounts or an email account that they only log into a few times a week. It also ensures that you save time and resources by not constantly being met by gatekeepers, and you can discuss your job opening in confidence.
  • Background Information – If you already have a potential candidate in mind, you can easily carry out a quick background check using our directory. By searching just their name or work email address, you can find out the current company they work for, their job title and more. All of this data is updated daily, so you can be sure that you’ll never lose track of changes to their records.
  • Filter Options – Our online platform has more filter options than any similar product, which means you can easily drill down to the specific types of candidates you’re looking for. If you’re looking for IT professionals you can target countries that are known to have highly trained employees, for example. You can even narrow your search based on companies with a certain annual revenue or a positive credit score.

Sealing the Deal: What to do Next

So now you’ve got contact details for the best candidates in your niche, what are the best ways to move things along smoothly? Here are some tips to sealing the deal and winning over your new employee:

  • Cold Call – When it comes to reaching out to potential hires, never underestimate the power of a phone call. Picking up the phone and having a real conversation with someone is much more personal than an email or message via LinkedIn, Facebook or Twitter. Ultimately you need to convince the candidate that they can trust you and that taking the position you’re looking to fill is in their best interest, and this is a hard message to convey over written form alone.
  • Follow Up – This is an important part of the process because it shows that you’re serious about the offer. Let’s face it, we all like to feel in demand at times, and making the client feel that they are the prime choice for the position is likely to make them feel more curious and interested in learning more.
  • Keep Them Updated – Follow up with selected talents. Few agencies today are doing this, which is ultimately detrimental to relationships. Even if things don’t work out in the end, be honest and upfront about the reasons why; if they’re a good candidate you might have another position for them further down the line, so building a good rapport and keeping the line of communication open is always a good idea.

Despite the competitive nature of today’s recruitment industry, with a new approach to HR, businesses can benefit from sourcing prime talent before their competitors reach out to them. Global Database is the ideal solution to save time and money; enabling much of the process to be completed in one united platform.

To find out more about how we can help your business, visit us at

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Running a business successfully involves dipping your hands in many different pies, so to speak. As a business owner, you’ll want to have some basic knowledge on all aspects of the business from accounting to marketing. It can be difficult to juggle everything and keep your data under control, which is why these pieces of software can help the business massively.


In accounting, this is one of the most popular pieces of software to use. Quickbooks offers desktop and online versions depending on your preference and is very affordable, although to be able to use the program effectively you may need some training.


This is a human resources program which gives you access to all payroll information, onboarding tools and benefits managements. It can be set to run automatically after you set it up meaning less time is taken up completing tasks all the time.


Booker is a service which allows you to make appointment with clients of offer classes they may need. You can use this to drag customers from your website to a central site where they can book appointments with you. It makes managing relationships easier.


Tableau is a data organisation software which allows to your draw reports from spreadsheets, export data all into one place and share the data with colleagues or clients. You may require tableau training as the app can be difficult to get used to, but it is a great one to use.


If you are looking for an effective way to create graphic designs for your website or social accounts, Canva is a free app which is perfect for you. It offers you a range of different templates such as YouTube thumbnails, Logos and Leaflets. You can then click onto these and edit pre-existing templates or use your creativity to create your own piece. You can then download the file for free and use it for whatever you like.


A project management app which allows you to manage your team from one handy dashboard, Basecamp is a useful tool for any size business, no matter what the project is. Let’s say you and your team were working together to create a new website for your company; you can set people tasks to complete each day, you’ll be able to see when they’ve completed these tasks and there is also a direct messaging feature allowing you to all communicate throughout the day without getting distracted. At the end of the week you will be able to see how everyone has got on and have a meeting to discuss the aims for next week.


If you have social channels for your company such as Twitter, Facebook and Google Plus; Buffer is a tool which allows you to schedule social posts ahead of time. You can select all of your accounts and type out the same message, schedule the time you want it to be shared and monitor the engagement you gain through the analytics feature in the dashboard.


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All entrepreneurs need not only to be great business men and women but also superb social chemists. They need to keep a close eye on the social chemistry of their office, ensuring that not only are employees on-task, motivated and working harmoniously with one another but that the office space is conducive to good working relations. It’s all too easy for the office space to become toxic with employees becoming listless or arguing among one another, particularly if conditions become cramped and workplace cabin fever sets in. No matter how modernized and well air conditioned your office may be, it can be frustrating when the atmosphere begins to stagnate.


Many entrepreneurs might feel that this is a signifier that it’s time to change office, and while you can find affordable movers by clicking on but this may be a case of throwing a whole lot of baby out with just a little bathwater. Before going nuclear on this option, you can shake things up in these areas to help to reduce the risk off stagnation in the office…

Mix up the routine

People are psychologically predisposed to coasting as soon as we’ve settled into a routine. Doing the exact same tasks at the exact same time day after day is a potent recipe for listless and lethargic employees. While the nature of your business may necessitate scheduled activities at set times, the savvy employer knows the value of shaking things up every now and then. Alternating times and days when specific activities such as meetings are held is more likely to keep people alert and on their toes.

Encourage breaks

Entrepreneurs work crazy long hours, and they do so with a big ol’ smile on their face because they’re dedicated to the mission that is their business. Employees are dedicated too, but they’ll never have the same degree of emotional investment. Thus, they can easily become resentful of long hours without any sort of intermissions. Encourage employees to take regular breaks and try to dedicate some space to the development of a tech-free relaxation area in which employees can take a break from the demands of the business and the total connectivity of the digital world. You’d be astonished what a little time to centre your thoughts can do for reducing stress and improving productivity.

Encourage healthy eating and good hydration

You’d be astonished how many employers refuse to allow their employees time away from their desks to grab a drink of water, then wonder why their employees get sluggish and unfocused. Adequate hydration and nutrition are essential for cognitive function so ensure that any vending machines are well stocked with healthy foods to encourage brain health. Starving your employees for several hours then deigning to give them a few minutes away from their desks to partake of sugary processed convenience foods will encourage nothing but crashing energy levels towards the end of the day.

Eschew hierarchy

Don’t be one of those bosses that closets themselves away in their own office while the rest of your employees work in a shared space. Working alongside your employees in the same open space is a great way to ensure harmonious workplace relations and help to keep everyone on point and motivated.

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The internet is filled with blog posts and articles that offer plenty of incredibly useful and insightful advice that just about anyone should keep in mind when running a business. However, one issue is that these posts often speak in broad terms and only ever cover the kinds of things that every business need, no matter what kind of business it might be. Now, there’s nothing wrong with this, but it’s important to remember that every business is different. Because of that, they all have different needs that you have to meet. If you’re not able to feel those specific needs and demands then it’s pretty likely that you’re going to end up in some serious trouble. With that in mind, here are some things that you need to consider when trying to meet your business’s specific needs.

The right tech

There’s no doubt that technology is now one of the most important aspects of just about every business on the planet. You need it for sales, communication, marketing, and just about everything else as well. That being said, there are still plenty of more specific things that you might need to think about in terms of your business’s tech needs. It’s easy to see the benefits of mobile credit card processing for a handyman since they’re going to be spending much of their time away from their office interacting with customers. But for something like a retail store, then a fixed POS system is going to be far more useful. Matching up your business to the right tech is one of the most important things to consider.

Customer interactions

It doesn’t matter what kind of business you’re running, you need to be able to talk to and engage your customers as effectively as possible. What isn’t constant, is exactly how you’re going to be able to do that. After all, different businesses attract different kinds of customers and if you don’t match the way that you talk to them to the kinds of people that they are then you risk alienating them or, at the very least, failing to connect with them as effectively as possible. Make sure that you think carefully about the kinds of people who make up your core demographic before deciding how best to interact with them.


This is quite a similar idea except instead of direct customer interaction, it’s much more of an indirect, almost subconscious practice. Your branding should reflect your business’s identity and values. And your values should be something that your customers are able to share. By creating the best possible branding then you’re going to be able to connect with your customers on one of the most immediate and effective ways possible.

Now, you shouldn’t let any of this make you feel as though the more general advice is somehow no relevant or important. The truth is that it definitely is. The key is being able to create the best possible balance between general advice, and the kinds of specific needs that your business might have.

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Need advice on how to write a definition essay? Read our easy guide and learn about the most effective writing techniques and strategies.

How to Write a Definition Essay in 3 Easy Steps

The purpose of writing a definition essay is to define a word, concept or term through explanation by giving your personal commentary on what the specific subject means. You should keep in mind that when writing a definition essay, you have to share your understanding of a certain idea or a thing. You have to gather evidence about different views and concepts on the topic and analyze what they have in common and how they differ. If you are thinking that this task is too complicated for you so you are to ready to outsource it to somebody else and ask “do my papers”, here are some easy tips on how to write a definition essay to boost your confidence.


 1. Choose a Word or Concept to Define

The most important step in writing a good definition essay is to choose the right word or concept that you are going to define. You should not pick a word or a term for your definition that means some concrete object. For example, such words like cat, coffee or pencil are concrete and they have some physical properties on which the majority people would agree so you will not be able to write much. You should choose a word that is somehow abstract and can have a specific meaning for different people because abstract words have an impact on people’s feelings and not on their physical senses. For example, such words like home, love, talent, intelligence, freedom, etc. are rather abstract and can differ in meaning if interpreted by different people.

So the word that would be a perfect choice to define if it

  • has a complex meaning
  • can mean different things to different people that is the word is disputable

Besides, you should take into account that some words may have multiple meanings or have too broad definitions so you should narrow your topic to a manageable size. It’s better to take a word or a concept that you understand very well because it’s impossible to explain something to other people if you don’t understand it yourself.

 2. Find Appropriate Definition Patterns

You can take a basic dictionary definition as a part of your discussion but you shouldn’t fully rely on it even if you want to show that the dictionary definition is wrong. Your task is to present your own point of view and show your readers a new way of looking at certain things.

There are four basic patterns for writing a definition and you can take one of them or combine some of them. These approaches to defining your chosen word or term are:

  • by structure – describe its parts or how it is organized
  • by function – explain how it works or what it does
  • by analysis – explain to what group a term fits, compare it to something in the group, and show how it differs from other things
  • by opposite definition – explain what the word is not

You can develop your definition in a number of ways. First, you may provide some historical fact about the concept.  Then, you can provide some examples that prove your ideas. You can also analyze the concept or term and contract it to other terms.  You are free to combine different approaches and develop your definition essay using more than one method at once.

3. Support Your Definition with Relevant Examples

You should illustrate your definition with appropriate examples in the body of your essay. You should choose examples and facts that fully support your definition and prove your point of view. You should use clear and specific language to make your examples appealing to your readers and easy-to-understand.

Typically, formal definitions contain 3 parts:

  • the term or concept which has to be defined
  • the general group or class to which the word belongs
  • features that make the term different from other things in the same group

Make sure that your essay has all these parts. You should also explain your reason for defining the word in a certain way, mention the most distinguishing features of the term, and use a story to help your reader understand your definition. When you give your definition, avoid using such words as “when” and “where”. Commonly, we define the noun with a noun and the adjective with an adjective.

You have to finish your essay with a convincing conclusion that will unite all elements of your definition and explain to your readers how they can apply this definition.

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There sometimes comes a time when we look around and realize we’re not all that happy in our career. It can happen for a number of reasons. The job is no longer giving us satisfaction; our working environment is not a happy one, or simply that we know our career, in its current form, isn’t going in the direction we want it to go; indeed, it’s going nowhere. This can be daunting because if we want to progress, then we need do something that we’ve never done before. We need to step outside out of our comfort zone and push ourselves. Below, we take an in-depth look at the options that are available to you.


Knowing its Time

People are prone to overreactions. A bad few days or a couple of weeks at work and they begin to think that it’s the end of the world. Very often, things swing around back to the good times pretty quickly if we just go with the flow. The thing to be aware of is if you’re feeling unmotivated for months at a time; if you feel low in energy for up to a year, it’s definitely time for a change. When you weigh up your options, it’s important to consider motivates you. What is it that’ll put a spark back in your career? This will help guide you when it comes to making your next move.

Take a Sabbatical

You can talk, and talk, and talk about leaving your current position, but that’s all a lot of people end up doing when it comes to their career. They just talk, and that is most definitely not stepping out of the comfort zone. Because work often demands so much of us, it can be difficult to have the space to figure out what the next move will be. You need to get away from your current job, spend some time by yourself, and consider what you’ll do next without the pressure of other responsibilities on your shoulders.

Letting Perfection Slide Away

It’s good to strive to be the best version of yourself, but it’s important to bear in mind that you’re trying the best version of yourself, and not the best version of a person society wants you to be. We often end up in careers that we’re not all that interested in, purely because it looks good on paper and there’s little chance of us ‘falling behind’ our friends and family members. Consequently, one of the biggest leaps you can take is deciding to do something just for you, to make the transition into a career that will thrive you. In the end, it’s your life, and you shouldn’t live it for the benefit of anyone other than yourself.

Explore New Opportunities

The world is awash with opportunities. It’s up to you to find them. There are a lot of jobs out there that most people haven’t even heard of; what if one of these rare professions is exactly the right fit for you? If you don’t know where to start, you can always look at volunteering opportunities. Things are happening all over the world that you can get involved in, and one of them might just springboard you to a new life. Also, don’t discount internships. Many people have in their head they’re only for recent graduates and other youngsters, but this is not the case. You’re never too old to start again from the bottom if it takes you to where you want to be.

Top up your Qualifications

Sometimes, it’s not your ambition that stops you from kicking on with your career; it’s your lack of qualifications. If that’s the case, then it’s time to get a Master’s degree. Research has shown that professionals with a master’s degree under their belt have more opportunities and receive a higher salary than those who don’t. In any case, going back to study in-depth will also reignite your passion for the subject, which is an important factor when it comes to getting ahead!

Get Talking

You can’t always make things happen by yourself. Sometimes, you need to have other people open the door for you. For that to happen, you’re going to have to get over your fear of opening your mouth and networking. You have much more opportunities to network than you think you do; indeed, there’s an idea that you should always be in networking mode. If you go for after work drinks a swanky bar frequented by the movers and shakers of the world, then you never know what might come from introducing yourself and having a conversation. You should always make the most of the people in your company who have the kind of jobs you want. It can be a bit awkward to start chatting business, but you’ll quickly get over it, and the rewards might just be completely worth it.


Finding a Balance

If you’re looking to change your career, then make sure you don’t make the same mistakes that put you in this position in the first place. You know now just how much your job will consume your life, so don’t just approach your new career with a view on what you like to do; think of how it’ll fit into your broader lifestyle ambitions. The biggest step outside of your comfort zone might be taking a pay cut to have a lifestyle that includes the thing you really want: time.

Golden Rule: Positive Attitude

We all make a choice in the morning. We can choose to let life beat us down, or can have a positive, can-do attitude. Which one do you think is more likely to lead to good things? Some people are so set in their ways that the biggest change they can make is all to do with their attitude. In the future, start saying yes, and believe in yourself.

No Regrets

It’s not easy to decide you need to make a change. But for sure, no one ever regrets following their dreams. You have nothing to lose, so get making those changes!

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If you’re sick and tired of heading to work in the morning knowing that your day is going to be a boring one, filled with the same old uninspiring tasks that you could do with your eyes closed, knowing that you could be doing so much more with your life, it might be time to start climbing the career ladder.

Of course, doing that is often easier said than done. It seems like, for every job role, there are tens of candidates fighting it out to become victorious. That means, you need to do everything you can to stand out from the rest; what you need are the secrets to climbing the career ladder that those other candidates don’t know…

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Getting to Know the Boss Really Helps

If you plan to climb the career ladder within the company you’re currently working for, then one of the best things you can do is get to know the boss. This doesn’t mean that you need to kiss up to the top man or woman , but if you can get into a position where you have contact with the boss, and you can make the interactions you have with him or her favorable, then when you apply for promotion, your face will be recognized and that will give you an advantage over the other faceless candidates applying for the same position.

Communication is Key

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Most of the people applying for the same roles as you will have pretty similar backgrounds and achievements, which means you need to offer a little extra, and being able to communicate very effectively with the people interviewing you is one such extra that could see you go far. If you can communicate calmly, confidently and effectively, it will not only impress the HR department, but it will show them that, should you be promoted, you’ll be able to effectively talk to anyone clearly – something which is invaluable in business.

Get an Education

Getting a master of arts in leadership online or studying for an MBA in business at the University of Florida, for example, is a great way of improving your prospects and climbing up the career ladder. So many people,when they enter the world of work, leave education behind, thinking that they can just work their way to the top, and although they may well be able to do just that, it’s getting a lot harder as competition increases to do so. Having something that makes you stand out and shows your capabilities, like a higher level of education, can really help you to beat the competition.

Make Your Own Role

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One way of climbing the career ladder that very few people consider is the act of simply creating your own tole. If you notice, for example, that there is a shortage of staff in a higher up department or that there is scope for your company to expand in a particular direction, why not pitch a new job to your boss? You have nothing to lose, and you might be surprised how willing employers are to create new roles for existing staff if said staff can prove that there is a real need for the role and that it will add value to the company. Take a chance, and take your career into your own hands!

With these secrets, you can bet that climbing the career ladder will be much easier for you than the competition who are still in the dark.

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The internet is ever changing, and the changes made are often so minor that we barely notice them. The biggest changes that have been made have been so gradual, we willingly accept them as the norm almost instantly. But, if you look back ten years, a lot has changed. We use our smartphones more often to make purchases, we’re able to connect to Wi-Fi hotspots instead of wasting our data and we can sign agreements/contracts online with very little fuss. So, what’s in store for the next ten years?


Internet Connection

It’s convenient to be able to walk into a coffee shop, sit down and connect to the free Wi-Fi while you sip on your hot drink. But, what if you didn’t have to connect at all? What if you had a constant stream of connectivity so you never have to manually connect again? In the next ten years, connectivity will be a thing of the past and a universal internet will be freely available to all. It’s something that’s been in the pipeline for a long time. It’s all about convenience because convenience sells.

The one big problem with the internet is identity fraud. Unfortunately, it’s fairly easy for someone to conceal their true identity online and pretend to be someone else, whether to make false declarations or gain access to private documents. It’s even easy to make card purchases with someone else’s credit card. However, the global identity verification service is on the rise. It’s already something many businesses are using because they can do business online while making sure the person is who they say they are. It includes facial recognition, ID and document verification and it can even be done on your smartphone.


Virtual Reality

Virtual reality is very much in use already. It’s popular amongst gamers, especially on the PlayStation VR where gamers use headsets to virtually enter the world of the games they’re playing. It’s even used with smartphones, like Samsung, to simulate experiences, like rollercoaster rides. However, the future of virtual reality and augmented reality is so much more than that. Virtual reality could change ecommerce businesses in a way that’s never been seen before. Imagine doing your online shopping and being able to see 3D versions of clothing or go on a virtual tour of the store, stopping at products you like. It could completely change the way consumers go about shopping online.

Artificial Intelligence

For some people, the rise of artificial intelligence is scary. Unfortunately, there’s another downfall to the addition of AI in businesses – fewer jobs. As AI technology advances, machines are becoming more capable of doing human jobs. Anything from customer service calls to writing out e-mails could be covered by a machine in the near future. For businesses, this means less expense, but for the people currently working those jobs, the future could be bleak. However, there is a strong focus on businesses perfecting customer engagement, and that may not be achievable with machine responses. Time will tell.


Lack of Privacy

Have you ever noticed the ads that come up on your social media accounts after you’ve used a search engine for something? If you’re connected to the internet, you aren’t able to keep your personal details as private as you would like. The same goes for mobile phone apps you’ve downloaded. It’s likely that many people will have to pay companies to keep as much of their privacy as possible in the future. Everything you do online will be seen as a potential sale for one business or another, so expect lots of ads thrown into your ‘private’ spaces.

Internet Gadgets

We currently have smartphones, tablets, watches and even some alarm clocks. But, in another few years you’ll be able to get your hands on a variety of different products that connect to the internet. Imagine going to your fridge and talking to Siri or your health monitor logging your heart rate and connecting you to websites that could help you to improve your cardio. Everything around you will be logged on and ready to make suggestions to make life more convenient for you. But, will that make us feel suffocated or will we accept it along with everything else?

Online Currency

It’s already starting. You can find out more about Bitcoin here. It won’t be long before we can forget about the paper and coins in our wallets and just use an online currency for everything. Along with contactless payments, it makes purchasing what we want a breeze.

Watch this space for new advancements!

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Infographics are all the rage over the internet these days. It is a visual image that represents information in a visually intriguing from.

The readers are quite besieged with the graphical content and infographics have emerged as a popular method for this purpose. The infographic search on Google has increased over 300%, and the rate of production is increasing by 1% every day.

So, what transforms an image from a graphic to infographic? What are the elements that make infographics interesting and engaging?

A successful infographic design should illustrate information clearly and instantly. It should be engaging as infographics hold immense potential to drive traffic to your website.

If you are designing an infographic for your business, here are the five key elements that will help you ace it. Take a look.

  1. Use Informative Data

While designing an infographic, make sure that data originates from a credible resource and is informative. The infographic should include a unique perspective that makes maximum online impact.

Your goal should be to engage the audience, and the best way is to cite your resources.

Source: Pinterest

  1. Tell A Story

An infographic representing your business should not consist of unconnected or random effects that are not engaging. The thing that differentiates graphics from infographics is the way the story or facts are represented.

Answer an interesting question to take hold of the audience and use as little text as possible in a clear font.

Your infographic should be represented in a hierarchal manner and through it; you should be able to represent the notion of your business.

  1. Make It Visually Attractive

The visual element of an infographic includes the layout, representation of data, color palette, and the typography.

Before you design your infographic, make sure you arrange these parameters in a proper way along with the intent of the graphic, and a call to action. There are many infographic tools online that make designing infographics a breeze.

Credit: Ink Harmony

  1. Use The White Space For Representation

Space is as important as the information you are representing adjacent to it. Infographics contain the heavy text of elements, large design, and a lot of information in very small space.

When you design it, emphasize the white space for representation but do not board the overboard the overall design.

The data should be represented in a hierarchal manner and the white space must be used as the natural pausing points.

  1. Size, Source, and Shareability

The optimized size for an infographic is 735 pixels. In terms of length, it should not be too long as well. If the infographics takes a lot of time to load due to a large size, the audience might lose interest and skip to something else.

Provide an embed code with image and make it easy to share so that the influencers can distribute it easily.

The Bottom Line

Adding an infographic to your marketing strategy is an effective way to engage the audience.

Take heart these tips and make sure that your infographic design is successful and works for your business.