From huge international companies such as British Airways and American Airlines to smaller, independent airlines such as Aer Lingus and Flybe, there are thousands of airlines operating in the skies today. Throughout the last 20 years, these airlines have gone through many changes. Not only have some expanded their destinations across the globe but some…
If your website is easy-to-remember, more than likely it will get more publicity than other websites, and one of the key factors in creating a recognizable company website is a memorable logo. So what logos are the best at catching people’s attention? These are the logos that bring smile to everyone’s faces; for instance, logos…
Since its inception in 2006, numerous misguided justifications have taken place over the subject of “crowdsourcing”. But the simple fact is that this concept is quickly getting public preference in the industry. You may come across some people who are in opposition to the exercise of crowdsourcing. This is partially because many famous corporations are…
The thing about graphic design is that the more detailed it is the more meaning it holds. As the year 2012 is off and running, the trend of detailed designs and pattern style is back in the offing. Patterns and complex designs are reminiscent of the primitive art. Previously, the trend of keeping things minimal…
Whether you are just starting out as a new business or you are looking to give your existing image a revamp, it is well worth considering the psychology behind your logo. In recent years, those looking to design a logo on the behalf have others have begun to recognize just how much psychology is behind…
There is a common expression that “History repeats itself”. This is increasingly true in the case of trends and fads. Each and every industry has its own sets of trends that come and go every now and then. Similar is the case with the design industry where trends are always short-lived. There are some styles…
Corporate logos can be categorized into three broad and distinct categories based on design features. The first category employ only symbols, the second kind use just typography and the third type are a combination of both. Each of these form of logos have a unique impact on the brand identity. The main concern for designers…
Designing a logo does not end on selecting the right elements. The placement and proximity of logos is a key to making effective identities. Designers must maintain balance and equilibrium between logo design elements. For example, spacing between typography, positioning of symbols and layout of color scheme are all essential in crafting a professional design….
Creating a logo sounds easy, but many young entrepreneurs don’t realize that a logo is about more than just “looking cool” (although that’s always a plus). A company logo is, in a sense, the quintessence of everything a company stands for—business, customer service, quality, etc. The best logos are recognizable and let consumers know what…
Every now and then, you will get a client who will demand a logo that is bigger in size and proportion. Without giving priority to the quality and meaning of the design, they would insist on getting an identity that is larger in dimensions. Their justification for this argument is that since they are paying…
I’m sure that every logo designer dreams of creating a logo that has the ability to draw the audience’s attention in a jiffy. With the purpose of achieving this, a lot of creativity and cleverness is required to fabricate visually alluring logos. It also fulfills the purpose of acting as a strong selling appeal to…
On most design blogs, we mostly get to read articles that criticize logo design clients. We seldom get to read the other side of the story, i.e. the logo designers and their misconducts. Although being one myself, I realize how annoying some clients can be for logo designers, but we should also explore the other…
The Calligraphic art isn’t a new concept in the world of graphic design. But for the logo design realm, it is certainly a hot trend to look out for. The essence of calligraphy logo designs is to feature unusual and creative fonts within the business name or image. You will mostly see these kinds of…
There is a universal fallacy that employing ornamental and flashy ingredients will make it more eye-catching. Nevertheless, it must be remembered that a logo’s purpose is not to show beauty. It must convey the company message in an amicable manner. This is why a logo that includes irrelevant design factors can sidetrack the public from…
Have you ever accepted a project thinking it was solely web design – and at the end have the client expect a logo as well? Often people who pay for web design assume a logo comes along with other deliverables, even if it’s never been mentioned in a contract. Sure, you’re a pro when it…
Creating a logo that embodies a company’s entire industry, specialism and unique selling point is incredibly difficult. It’s even harder to try to incorporate a business’ personality into their logo. To do all of those things, while still making a beautiful, aesthetically pleasing design, is a monstrous task. Some designers prefer to make use of…
