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Are You Annoying Your Social Media Audience? 7 Questionable Practices to Avoid on Social Channels

Social media marketing is the hottest channel among marketers today.Businesses, large and small, are turning to social media to drive repeat business and attract new customers.It also helps your business build long term relationships with consumers so they…

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How To Maximise Event Marketing Using Social Media

Before the internet, marketing was quite a different story – television, billboards, and print were the primary method of publicity, especially when it came to promoting an event. Enter what has been one of the most innovative means…

social media

Social Media With A Conscience

Social Media has many uses, but helping those in developing countries is not usually the one we first think of. Other, somewhat superficial uses include (but are not limited to) endless selfies, narcissistic updates, holiday snaps and of…

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Facebook Audience Network & The Future Of Mobile Marketing

Once considered as the social giant’s weak spot, mobile advertising is quickly becoming Facebook’s biggest goldmine. According to the company’s recent Q1 2014 earnings announcement, 59% of its ad revenue came from portable devices: a 6% increase from…

social crowd

How to get the right social crowd for your brand

It should come as no surprise that building and maintaining a good social media following will benefit your business in a number of ways – in fact there are social media companies who will do this on your…

social listening

What is social listening and how do you do it?

Social listening is sometimes also known as social media monitoring. In a nutshell it is the process of identifying and assessing what is being said on the internet about a company, product, brand or individual allowing you the…

social media

Social Media & PR success stories

The ability of brands to massively enhance their reputations just by showing a spark of creativity in PR or social media is well known, and provides a lot of enjoyment to consumers every day (as do the numerous…

Pinterest

How Trustworthy is Pinterest?

Pinterest has quickly grown into one of the most popular social media sites. The online pinboard allows users to collect ideas and inspiration from across the web in one place, and share their ideas with other users. The…

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Tips on How Facebook Drives Online Sales

So you want to advertise on Facebook and you want to do it effectively? You might think that simply clicking “Promote Post” is enough to generate more comments, more likes, and direct more attention to your website, however,…

social media

4 Innovative Ways Brands are Using Social Media to Boost their Business

Social media has emerged as one of the 21stcentury’s most powerful marketing tools and many brands are harnessing the power of this medium and using it to their full advantage. Let us have a look at the top…

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Social Networking Communities That Coax You to Chuck the Cigarette

A cigarette is one of the most harmful things for an individual. All of us know it. Pick a 12 year old kid or a 60 year old adult and ask them the ill-effects of smoking. They would…

social media

7 Innovative Ways Startups can Improve Workplace Collaboration with Social Media

It looks like the 21st century is being run, managed and controlled by social media. Apart from everything else, it’s emerged as a powerful and robust marketing tool. While its efficacy as a marketing tool cannot be denied,…

social media platform

Which are the right social media platforms for your business?

Before embarking on a journey into the world of social media, you need to have a strategy. It doesn’t need to be reams of pages, just something short and straightforward that sets out what you’re going to do…

employees and employers

Latest social media concerns for employees and employers

Social media such as Facebook, Twitter, LinkedIn and MySpace are gaining much importance in society in general and in the workplace in particular. One of the biggest complaints at the workplace these days is the amount of time…

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Can money buy you love on Twitter?

We all know the classic story often displayed in films like Can’t Buy Me Love, or its modern remake Love Don’t Cost a Thing, in which the very unpopular guy formulates the bright idea to bribe the popular…

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Strengthening SEO From A Social Base

A good way (but by no means the only way) to increase your SEO rankings is by having your content shared a lot socially. This says to the search engines that people are interested and willing to tell…