business success

Listening to Your Customers Gives a Boost to Business Success

The success of any business relies on a number of factors, one of which is the loyalty of your customers. However, to retain customers, it is important to know their needs and answer them within reasonable time. Being…

social media

Online Marketing Today

Social media marketing is finally coming of age. After several years of trying to figure out how to use this potentially lucrative media, online marketing professional have developed an evolving set of best practices to get the most…

pens

Weird is In! Four Completely Unique Promotional Products for your Business

From humble beginnings, the world of promotional products had grown tremendously from the business cards of yesteryear. Contemporary products span the spectrum from mundane and ordinary, to completely bizarre in every sense of the word. These days though,…

data

Analysing Data From Marketing Campaigns

Marketers should know the value of robust data analysis. Marketing analytics is a key tool for measuring, managing and analysing marketing performance to see returns on investment and allows for optimisation of the business needs. Marketing analytics allows…

branding

5 Ways to Win the Online Branding Game

It is no secret that developing an online presence is becoming one of the most viable marketing methods there is. Online branding is especially important for those who don’t have a tangible product for customers to look at,…

digital content

What are the potential uses for digital content publishing?

The way in which people buy and consume literature, information and creative works has been transformed since the dawn of the Internet. Consumers can now gain access to digital content from a range of ubiquitous devices, which is…

The different editions of Magento: Which one suits your needs?

Ecommerce has become a simply massive part of the global economy. In 2012, the total amount of revenue created by ecommerce sites topped $1 trillion for the first time. Clearly there is a lot of money to be…

community

Why Marketing Awards Are Important

Marketing businesses understand the importance of an award or two in beating the competition while gaining loyal customers. In order for potential clients to take a marketing firm seriously, it’s necessary to prove that they have what it…

new customer

4 Surprising Ways To Attract New Customers Today

Optimizing your brand means that you target a specific audience within your customer base, and that you give that audience multiple ways to interact with your brand. Whether your targeted consumer wants to browse, join, refer, enroll, inquire,…

leading company

Is Working With a Sales Lead Generation Company Right for You?

Operating a business with a strong focus on sales often means one important thing.  You need prospective clients upon which to focus your sales efforts.  While identifying and targeting business prospects may be an easy feat for some…

cloud

Managing Your Business Data

In today’s world of big data, businesses are collecting more information than ever. To maintain it all, a company will need to have a number of different components so they can avoid rooms full of filing cabinets with…

business opportunity

Safeguard your business with a paperless office

In today’s world the freedom of information and data protection acts have given individuals far more control and access to the data and records held on them than ever before, whilst at the same time the sheer volume…

Marketing

What lies beneath; how ‘attention marketing’ can drive your business forward.

In a world where everyone is considered a unique individual, why do stereotypes exist? Perhaps because of convenience.  Stereotyping allows us to neatly categorise people, putting them into relevant boxes.  The boxes may not be an exact fit,…

work order scheduling

Work Order Solutions: Proper Scheduling

Scheduling is an important aspect in making a business more efficient. Having a set schedule for all areas of the business eliminates headaches that can rise from improper handling of work orders, which in turn can have negative…

backup

Backup Recovery Strategies In The Data Age

You’ve shed blood, sweat, and tears building your business and developing a customer database. You have collected useful data from as long as you can remember that has made your business profitable in the first place. However, what if…

retail management

Retail management systems and integration

It is worth noting that apart from the obvious accounting functional benefits of retail management systems, the cost of doing and running a business has reduced since prior to the modern Point of sale, all of these functions…