Are you looking for a fun way to engage with your audience and build brand awareness? One easy way to do this is to create a quiz. This is something you can do quickly and easily by using a software such as Typeform, which helps you create great-looking questionnaires that your audience will be happy to engage with.
This type of content is underutilized by marketers in general. Nonetheless, there are numerous benefits to using them as a social media marketing strategy. Let’s take a look at what some of these benefits might be.
They Increase Engagement
Quizzes are a great way to get your audience to interact with your brand. Studies have shown that over 80 percent of people take the time to complete quizzes that they see in their feed. This is an astounding level of engagement. It’s because questionnaires like this are short and fun, and people like to talk about themselves. When people engage with your brand in this way, it makes them feel like they’re part of a community. This in turn makes them more likely to buy your product or service in the future.
You Learn More About Your Audience
Along with being a fun activity for your audience, creating quizzes can also provide you with helpful information. By asking the right questions, your potential customers may reveal things about themselves that you can use in the future. Examples of this might include what they think of when they hear your brand’s name, what they like to do in their spare time, and what they think of your competition. All of this information can be used to tweak your marketing strategy in the future.
Quizzes Get a Lot of Shares
Questionnaires and surveys are shared more frequently than any other kind of content. In fact, according to BuzzSumo, an average quiz gets shared 1900 times. People like to share the results of their quiz because it makes them seem smart and also makes them look good in front of their friends. Of course, the more people share your content, the better it is for your business. It means more people will be exposed to your brand. Also, social media platforms give greater priority to content that’s shared than any other form of engagement.
They Can Generate Leads
Perhaps the best reason to build questionnaires is because they can be used to generate leads. This can be done by offering extra incentives at the end of the quiz in exchange for an email address. This might include a free ebook, or some other form of free content. This is a great way to turn a complete stranger into a potential customer. With this in mind, there’s little reason not to be using quizzes as part of your marketing strategy.
Now that you’ve seen what online quizzes can do for your brand, it’s time to make one yourself!