If you are interested in learning how to engage older audiences with your blog, you will need to pay close attention to what older readers are searching for online. By paying close attention to what older people are searching for, you can fine-tune your content with the goal of engaging an older audience.
Stop Writing For a General Audience and Start Targeting Older Readers
If you have been writing for a general audience, but you want to engage an older audience you may have to change your style and write strictly for an older audience. Since older audiences typically know a lot more than younger readers, older people are usually in search of information that they can benefit from.
Cover Topics That Are of Interest to an Older Audience
If your goal is to engage an older audience with your blog, then you will have to post content to your blog that older readers will be interested in reading. You may have to do some research to determine what older readers are interested in reading. When doing research, you may want to read other blogs that target the older audiences for some really great ideas.
Some common topics that may appeal to older readers, include but are not limited to information on dating, health, exercise, insurance, money, staying active, vacationing, retirement and many other areas. By conducting some basic research on what older readers are searching for, you will be able to determine which topics will interest your readers the most.
Offer Great Money Saving Tips
Another great way how to engage older audiences with your blog is to offer great money saving tips that your older audience can put to use. Older people are always in search of ways to save money. This is true whether they are wealthy or not. By offering your older audience some great ways to save money, you will be on your way to engaging your older readers in no time whatsoever.
Invite Experts to Guest Blog
One way to attract and engage older readers is to invite a well-known expert to appear as a guest blogger. You can start out by looking for well-known experts online or by contacting authors who have written books that the older population reads all the time. Although there is no guarantee that you will actually get the expert or author to appear as a guest blogger, you should consider giving it a try. By inviting highly regarded experts and authors, you will have no trouble engaging your older audience.
Discuss Books That Older People Are Reading
Since older people do a lot of reading, you may want to think about discussing books that appeal to older people. Whether it is a newly released book or one that has been out on the market for some time, your older audience will enjoy reading about recommended books or discussing books they have recently completed.
Create a Poll That Targets Older People
One great way to engage your older audience is to create a poll that is specifically designed for older people. Polls are great because people often check back to determine what the outcome of a specific poll is. In addition to polling your readers, another great way to engage an older audience is by asking questions and asking them to post responses on your blog
Offer Entertainment That Older People Enjoy
Another way to engage your older audience with your blog is to offer entertainment that older audiences love. In addition to offering information, you should consider offering a daily crossword puzzle or other types puzzles that older people enjoy completing on a daily or weekly basis. Not only are crosswords entertaining, they are also good for the brain. If you have not considered offering a daily or weekly crossword puzzle to engage your older audience, you should consider how offering a crossword puzzle can benefit your blog.
By doing some research on what older audiences are searching for and posting topics that are of strong interest to you older readers, you will have no difficulty engaging an older audience with your blog.
Tom Demers is a frequent contributor to a number of blogs, including some that target older audiences. Tom writes for sites such as Heating Oil Shopper, a leading provider of heating oil pricing information such as Massachusetts home heating oil prices and MA local guide, a local publisher offering a variety of information about Massachusetts business, real estate, and news.