Whether you have recently started your own business or are looking to better optimise your website for the new year, we have all the tips and tricks you need to make sure that you start 2020 with a bang. We’re taking a closer look at how Essex SEO can help you to optimise your sites web speed, content and visuals below!
For the best start to 2020, you want to make sure that your website loads at a good speed otherwise it may have a negative impact on your sites traffic and conversions – which is key! A slow page loading time may result in a poor user experience and thus may impact your sites ranking. In order to ensure that you website loads in good time, be sure to reduce file sizes where possible and reduce your HTTP requests as much as possible.
Optimise Your Content
In order to optimise your website, you need to first optimise your content. To begin with, we suggest focusing on 1 to 2 long-tail keywords that link up with the intent of your target audience and optimising your meta descriptions and images with the appropriate image alt text. This way, you can be sure that your website matches user intent, which is a key part to generating more traffic and sales.
Ensure Your Site Is Mobile-Friendly
It’s all well and good having a site that looks great on desktop, but if it doesn’t look good on mobile, then your effort has gone to waste! With more and more people turning to mobile in order to search for what they’re looking for, it’s important that your web design can be used across a range of devices including tablets and other handhelds.
Visuals Are Key
In order to make your website stand out, you need to invest in some visual content. High-quality, relevant images will make your website much more compelling, helping to attract more visitors, boosting your sites traffic. If possible, you should avoid using stock imagery. Often, this type of imagery is overused and is obvious that its not been taken in-house or by your business!
Whilst it can be challenging to ensure that your website is original, make sure that it is as unique as possible. This means that you want to offer something that your competitors aren’t currently able to or opening sharing. By doing so, you can optimise your website for keywords that your competitors aren’t, helping to boost your rankings and further support your overall marketing strategy.
By optimising your website, you are automatically improving users’ visitor’s user experience, which is key when it comes to making sure that your site is both useful and usable. If in doubt, make sure that the navigation and design of your website has been designed to make it easy for users to find what they are looking for. This way, you can make sure that your content is accessible to all.
For the best start to 2020, you want to start optimising your website now. How do you plan to kick-start your site in preparation for the new year?