In our modern day digital world, many people consider business cards to be too old school. However, the fact is that business cards are still very powerful marketing tools. Adding details such as your website address, email address and social media profiles can play a major role in boosting your digital traffic. However, this does not mean that you should fill your business card with links to all your social media profiles. You need to choose the ones which are most relevant to your audience and company.
Here are some tips for selecting the right social media networks to add on your business cards:
Twitter is a popular platform that boasts millions of users worldwide. Before adding this social media network to your business card, find out if most of your customers are already using it. In addition, ask yourself if you are ready to engage with your audience by tweeting regularly. Since tweets are no more than 140 characters, Twitter especially ideal for people who don’t have the time to write long posts. In addition, this social media network works well when your audience is likely to follow your persona rather than your brand.
Almost every company has a Facebook page today. However, this does not mean that you have to add it to your business card. Facebook is ideal if your business sells services or products mainly to consumers (B2C). In addition, you should have the skill and time to consistently promote your page with giveaways, promotions, sweepstakes, contests, images and interesting content. However, unlike Twitter, Facebook is not ideal for promoting individual personas.
Though a relatively new entrant in social media, Google+ has become increasingly popular with many businesses. If you want to include this network in your business card, you should be ready to offer useful content regularly to your customers. Google+ is a great option if you are in an industry where your competitors have flooded Twitter and Facebook. However, promotion on Google+ will only be effective if your audience is already active on the network.
If your business sells products and services primarily to other businesses (B2B), LinkedIn would be highly recommended for adding on your business card. This social network is also perfect for entrepreneurs that want to network with others in their industry. However, be sure to update your profile regularly with your latest achievements such as job changes and qualifications earned. LinkedIn also offers the opportunity to endorse others and vice versa.
Instagram is a social media network that requires regular uploading of images. Therefore, you should add this social media network to your business card if you are in an industry where photos play a major role. This could be an industry such as real estate, fashion, beauty, travel, modeling, photography or interior design.
YouTube is the most popular video sharing social platform. You should add it to your business card if you have the skill and ability to create video content consistently. YouTube is also ideal in industries where video is the most effective medium for selling services and products. The key to success on this social platform is creating content that is valuable to customers.
Charles Mburugu is a professional blogger who writes for TechBlogKe. You can follow him on Twitter @techblogke