Thinking about creating a website for your business? Good, that’s an excellent idea! Websites are an essential part of every successful business. But, before you create your site, it’s worth checking out these concerns:
The way your site looks is a big cause for concern. How many times have you come across a website that doesn’t look good? I’m sure it’s happened to you lots. What do you do when this happens? You tend to leave the site as quickly as possible. It’s very off-putting when a site looks bad, it distracts you from what you’re doing. Instead of focusing on what you want to look at, you’re stuck marvelling at the horrible design until you can’t take it anymore. So, ensure that your website is designed well and looks brilliant. The best course of action to take is to find a designer to help you out. Most of us aren’t going to be experts in web design. We may think we know what we’re doing, but probably don’t! With a professional designer, they can have your site looking professional and up to current standards. Take a look at some examples of modern web design here: http://www.flakesfusion.com/. You must spend time making sure your website is appealing to the eye.
When you create a website, it needs to be hosted somewhere. This is going to be a big decision for you to make. There are numerous hosting options out there, but I’m going to talk about two of the most common. You can host your website on a shared server or a VPS. Shared servers are simple and easy ways to get a website up and running. You find a company that offers website hosting and join them. They’ll deal with all the server admin stuff, and you sit back and enjoy your website. With a VPS, you get a private server to host your website on. This means you don’t have to share it with anyone else. You can see on https://www.vpsserver.com that big brands like Google will use a VPS. This is because it offers you full control over your website and server administration. You have no one to answer to; you can do whatever you want. Plus, purchasing a VPS isn’t costly at all. In fact, it’s probably a lot cheaper than a shared hosting service. So, you have to decide whether you want the easier option of a shared hosting service. Or, you go all out and get a VPS and enjoy full control at a lower price.
Ease Of Access
It’s also important that your site functions well. If your website is easily accessible, then that’s good. You want it to be easy for people to use your site. It shouldn’t be hard for them to figure out what to do and navigate around the website. There are too many sites out there that aren’t easy to navigate. When someone struggles to get to grips with a website, it can become frustrating. People don’t want to spend ages figuring out how to do something. So, they’ll leave the site and go and find another one. If this happens to your website, you could be losing some potential customers. Therefore, do all that you can to improve the ease of access. Make sure the menus are clearly laid out and you provide the right information. Run tests to ensure that scrolling down the page is smooth and not laggy. Too many times I’ve been on a website, and it’s horrible trying to scroll down because of lag. Incorporate a search bar so people can search for whatever they like. These things will all improve the way your site functions for everyday people.
(Photo Credit: https://goo.gl/vezXOn)
Your final concern will be whether or not your site is mobile-friendly. Lots of consumers will browse the web on their mobile devices. It can be a real pain if they go on your website, and it’s not optimized for mobile. It will take longer for a full-scale site to load on a mobile device. So, everything needs to be condensed into a format fit for mobile. Create a mobile-friendly version of your website and possibly an app too. If your site isn’t mobile-friendly, you could run into some issues. Namely, you’ll appear below all the mobile-friendly sites in the Google search results. It also means that your web traffic will decrease as you won’t get many mobile viewers.
Having read these concerns, you’re now ready to create the perfect business website!