It seems as though the days of absorbing text above and beyond all else are long gone, at least for the majority of people. Video is in, text is out!
So, what does that mean? Well, for the typical person in their typical day, that means they’re watching way more hours of video, sharing videos with others, and, crucially, buying things based on the impact of videos they’ve seen. Indeed, 75% of site visitors have been found to be more likely to make a purchase after watching a video. This is something business owners need to sit up and make note of!
But why is it so popular? Well, if you think about it, video gives more power to consumers by giving products and services a voice. It’s hard to gain context from text, but with a video, as the old saying goes, you’re able to really see it to believe it. In fact, over two thirds of us are actually now visual learners, meaning that we absorb things better when we see them in their full glory, rather than just reading text.
Don’t believe us? Well, true to our word, we’ve got this great infographic from Posh Gecko to show you how much better visually presented information can be!