Small businesses today need to make sure they have social media accounts to connect with their customers. However, understanding exactly how much time and energy to devote to these accounts are a little confusing at first. On top of this, it’s important to figure out the best way to devote the time you do have to your social media.
Logging In For At Least One Hour Per Day
What social media accounts do you have? This is going to play a big role in how much time you should be spending on social media each business day. In general, if you have three to four social media accounts, such as Twitter, Facebook, LinkedIn, and Reddit, you should spend about an hour per business day on these accounts. This includes making posts, responding to comments, and updating information.
There are exceptions to this. For example, if your company uses Twitter as a customer support forum, you’re going to spend more time on there. In fact, in this case you’ll probably spend most – if not all – of the day connected for fast responses.
Checking in at Different Times of the Day
It’s always a good idea to make sure that you check in with your social media accounts multiple times through the day. The hour that you spend on your accounts doesn’t need to happen all at once. Make a post first thing in the morning when you get into the office. Right before or after lunch, check in again to respond to comments. Do this again before leaving the office.It may be a good idea to make another post at this point, as well.
When you check in multiple times through the day, you seem engaged, which is important to customers.
Managing Your Social Media Time
The most important thing you can do for yourself is to manage your time on social media effectively. Since you can post, check in, and comment on your accounts through your BlackBerry 10, you can do this while you’re on the go. This makes multitasking easier, as well. You don’t need to worry about how you’ll get everything done if you’re on a business trip or working from home.
In addition to this, it’s a smart idea to use a service such as Hootsuite to help manage your social media accounts. With this website, you’re able to connect all of your accounts and post to each of them from one site. This will save you significant time, since you won’t have to log into each of them individually. You can also schedule posts. What this means i that you can schedule your entire weeks’ worth of social media updates on Monday and spend the rest of the week checking in and responding to comments.
With proper social media management, your business will thrive. When you engage your customers on social media, they see you as more personable and easy to work with. Because of this, these accounts have become extremely important to businesses of all types.
