It is always the concern of online traders to get a first page appearance on popular search engines such as Google, Bing and Yahoo ahead of other similar traders. There are so many websites out there that deal in the same products/services as you but you can ease this competition by adopting a few search engine optimization or SEO tips. Others may be using the same tips but using them correctly and in the right proportions will further your ranks upwards. It is also important to note early that SEO results do not take effect immediately and so patience is required.
The first of these SEO tips is building channels to your business. Links are the channels of delivering potential customers from other websites to yours. Search engines follow all links and if there are many backlinks leading to your website, the engines will see your website as a popular spot and thus rank it highly. These links can be bettered by making use of social sites that feature what your website deals in. This is done through constructive interaction i.e. be sure to comment constructively when people post comments on your website’s blog section and this will go a long way in creating links from their websites.
Enough can never be said about keywords. People use specific phrases in the search engines when looking for particular products or services. The SEO tips in this regard start at establishing all the phrases that are related to what your website deals in. Identify the major and sub keywords; the major phrases should be used on the title tags, headlines, and even the addresses of your website. In your webpage contents should be a mix of the major and sub keywords. There are keyword-tracker applications/tools which can make the search for keywords easier. The catch here is that the keywords used should constitute around three to five percent of a web page’s contents.
SEO tips cannot be concluded without placing emphasis on good quality web content. The content should be able to tell a customer more about what your website deals in using simple and colorful yet professional descriptions. Keywords should appear moderately to keep the concentration of the reader on what it is you are selling.
Google search engine introduced an algorithm to determine web ranks based on web content. It directs that content should not only be attractive but also dynamic. Dynamic in this context means that the web content i.e. articles, press releases, videos, blogs, images and so forth should be frequently updated. Most people go around this by adding new articles or blog posts every three days or so.