There’s a lot you can do to boost engagement with your brand. Creating a website and designing a mobile app on BuildFire are two great ways to boost your business, but the next logical step is to get a handle on your social media accounts.
Unfortunately, just having social media accounts isn’t enough. If you really want to increase the success of your business, you have to know exactly how to get the most out of those accounts.
Know Why You’re on Each Platform
Why are you on Facebook? Or Twitter? Is it just because you think you’re supposed to be on social media?
If the answer to that last question is “yes,” you need to reassess why you’re on each platform.
If you want your social media accounts to perform, you have to think about your goals for each one. A few common social media goals include:
- Generate leads
- Sell a product or service
- Drive traffic to your website
- Increase brand awareness
- Establish online authority
For example, Twitter may be a great place to increase brand awareness, but Facebook might be a better place to establish your online authority. Knowing what your goals are can help you get the most out of each platform.
Find Real Ways to Relate
Many of us put on the proverbial business suit when we’re at work. That means speaking professionally and leaving personal matters at home.
That kind of tone can work well for some businesses, but for most, it’s better to relate to customers and clients on a more personal level.
Don’t be afraid to talk about yourself—not just your business. Ask questions, then really listen to the answers. If your followers feel like they are interacting with a real person, and not just a company, they will be more likely to continue following your account or make a purchase.
Foster Relationships Instead of Tallying Followers
It’s easy to get excited about acquiring new followers. It’s a tangible thing you can see as the counter goes up, and the more followers you get, the easier it is to feel like you’re really making progress.
The truth is, quality followers are always better than the quantity of followers you have. That’s because quality followers are more likely to interact with your business, which includes making purchases.
Instead of doing whatever it takes to get as many followers as you can, it’s much better to foster relationships with the followers you already do have. Respond to their queries, offer discounts, and provide them with insider information to show them how important they are to your business.
Create a Posting Schedule
It’s important for your social media accounts to be up-to-date if you want to make the most of your posts, but what exactly does that mean?
It might work out best for your company to post one thing every day, or one thing every week. How frequently you post will depend on your goals and the time you have, but a social media content calendar can simplify the process.
With a calendar, you can ensure you post content on important dates, and you can get a leg-up by creating content ahead of time that will automatically post when it’s time. It also gives your followers a predictable schedule, encouraging them to check back in with your account on a regular basis.
Make Sure They Can Connect in Other Ways
Social media is a great way to connect with customers. It is a great way to interact with them informally, you can answer questions, and you can address concerns. However, social media shouldn’t be your home base.
If you really want to be accessible to customers and clients, you need to have a larger online presence. That also means making it easy for users to switch between your platforms.
Make sure it’s easy for people to visit your social media accounts by placing clickable buttons on your website. Make sure users can easily visit your website with a link that’s provided on your social media accounts. Customers and clients are more likely to interact with your brand if you make it as easy as clicking a button.
If you haven’t been spending as much time on your social media accounts as you should, now is a good time to make a change! With the tips on this list, you can get the most out of your social media accounts, and in return, increase your bottom line.