Examples of Creative Print Ads

I find that the best print adverts are the ones that keep things simple. Usually, there will be one fundamental idea that they need to get across – but just saying that idea on its own would be remarkably boring, and so they need to get your attention by being witty, interesting or visually appealing (and ideally, all three). This is a remarkably daunting challenge and one that’s incredibly easy to get wrong. There are so many adverts out there that it’s easy to get lost in the noise, so a great print ad needs to stand out and be noticed. Sometimes that’s by being brash and loud, and other times that can be through the unexpected – embracing a minimalist design that contrasts with the adverts around it.

Creative print ads are the ones that are clever, quirky and fun – but that present their one main idea in a way that’s easily understood. To help give you some inspiration, I’ve collected some of my favourite examples of interesting, unusual and clever print ads that I think do a great job at getting their idea across.

Of course, if you know of any other print ads that you’re a fan of and that you’d like to share, I’d love to hear about them in the comments!



Source: http://adsoftheworld.com/media/print/jvc_choose_later_skate

Spy Museum


Source: http://www.bestadsontv.com/ad/58527/Spy-Museum-Be-Wary-of-Everything-2

Volkswagen Tiguan


Source: http://adsoftheworld.com/media/print/volkswagen_tiguan_water_pump

Harley Davidson Book Club


Source: http://www.bestadsontv.com/ad/57624/Harley-Davidson-Book-Club

Volkswagen Electric


Source: http://adsoftheworld.com/media/print/volkswagen_electric



Source: http://awesomeinspiration.net/post/30927987025

Zoobiker: End The Traffic


Source: http://www.bestadsontv.com/ad/56978/Zoobiker-End-the-Traffic

Volkswagen: 21st Century Beetle


Source: http://adsoftheworld.com/media/print/volkswagen_beetle_emoticon

Digital Will Never Be Vinyl


Source: http://adsoftheworld.com/media/print/vinyl_records_pixels_1

New York Lottery


Source: http://www.bestadsontv.com/ad/58611/New-York-Lottery-Thoughts-Car

Volkswagen Climatronic: Different Temperatures On Each Side


Source: http://adsoftheworld.com/media/print/volkswagen_climatronic_dual_zone_couple_2

LG Vacuum: Library


Source: http://www.bestadsontv.com/ad/56685/LG-Library

Braun: Precision Prevails


Source: http://adsoftheworld.com/media/print/braun_cruzer_super_beards_batman

Ikea Assembly Service


Source: http://adsoftheworld.com/media/print/ikea_assembly_service_shelf

Which of these is your favourite? Do you know of any other creative print ads that should make the list? I’d love to hear your thoughts in the comments!

David works for Radley, who specialise in beautiful shoulder bags. He enjoys studying graphic and UI design.

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