I find that the best print adverts are the ones that keep things simple. Usually, there will be one fundamental idea that they need to get across – but just saying that idea on its own would be remarkably boring, and so they need to get your attention by being witty, interesting or visually appealing (and ideally, all three). This is a remarkably daunting challenge and one that’s incredibly easy to get wrong. There are so many adverts out there that it’s easy to get lost in the noise, so a great print ad needs to stand out and be noticed. Sometimes that’s by being brash and loud, and other times that can be through the unexpected – embracing a minimalist design that contrasts with the adverts around it.
Creative print ads are the ones that are clever, quirky and fun – but that present their one main idea in a way that’s easily understood. To help give you some inspiration, I’ve collected some of my favourite examples of interesting, unusual and clever print ads that I think do a great job at getting their idea across.
Of course, if you know of any other print ads that you’re a fan of and that you’d like to share, I’d love to hear about them in the comments!
Harley Davidson Book Club
Zoobiker: End The Traffic
Volkswagen: 21st Century Beetle
Digital Will Never Be Vinyl
New York Lottery
Volkswagen Climatronic: Different Temperatures On Each Side
LG Vacuum: Library
Braun: Precision Prevails
Ikea Assembly Service
Which of these is your favourite? Do you know of any other creative print ads that should make the list? I’d love to hear your thoughts in the comments!
David works for Radley, who specialise in beautiful shoulder bags. He enjoys studying graphic and UI design.