Creating a logo that embodies a company’s entire industry, specialism and unique selling point is incredibly difficult. It’s even harder to try to incorporate a business’ personality into their logo. To do all of those things, while still making a beautiful, aesthetically pleasing design, is a monstrous task. Some designers prefer to make use of the negative space in a logo design to incorporate fun, quirky elements to help show the personality of the brand – and sometimes the whitespace is used to give a small nod to their industry that they’re in.

We’ve selected a collection of beautifully designed logos that make use of negative space to help inspire you when you next need to design a brand identity.

WoodenHouse

Source: http://logopond.com/gallery/detail/41911

Storm Foundry

Source: http://dribbble.com/shots/138562-Storm-Foundry

Stik

Source: http://dribbble.com/shots/26870-Stik

Pittsburgh Zoo

Source: http://pittsburghsblackandgold.blogspot.com/2009/01/slow-day-at-pittsburgh-zoo.html

Pencil

Source: http://www.designyourway.net/logo/pencil.jpg

Pacific Tax & Financial Group

Source: http://dribbble.com/shots/171942-Pacific-Tax-Logo

IllusionzWinebar

Source: http://www.logofaves.com/2010/12/illusionz-wine-bar/

Illusion

Source: http://www.logofaves.com/2010/01/illusion/

Friends of Jacksonville Animals

Source: http://dribbble.com/shots/171866-Friends-of-Jacksonville-Animals-Logo-B-W-

French Property Exhibition

Source: http://www.logofaves.com/2011/06/french-property-exhibition/

Food Writers

Source: http://www.logofaves.com/2008/11/food-writers/

Emovino

Source: http://www.logodesign-uk.com/logo-design/emovino-logo-design-wine-distributor-paris/

Electric Elephant

Source: http://logopond.com/gallery/detail/30813

Ecolectric

Source: http://dribbble.com/shots/158667-Ecolectric

Eat Innovations

Source: http://www.logofaves.com/2010/08/eat-innovations/

Dig

Source: http://www.logomoose.com/logo-design/dig/

Circus of Magazines

Source: http://www.logofaves.com/2011/03/circus-of-magazines/

Chaos

Source: http://www.logofaves.com/2011/02/chaos/

Bull Entertainment

Source: http://brandstack.com/logo-design/details/33750

Blue Mountain Electric

Source: http://logopond.com/gallery/detail/104277

Atack

Source: http://logopond.com/gallery/detail/61384

This article has been written by Daniel lennox a freelance writer working for for cs36.com, an online shopping and price compare shop.