A Showcase of Negative Space in Logo Design

Creating a logo that embodies a company’s entire industry, specialism and unique selling point is incredibly difficult. It’s even harder to try to incorporate a business’ personality into their logo. To do all of those things, while still making a beautiful, aesthetically pleasing design, is a monstrous task. Some designers prefer to make use of the negative space in a logo design to incorporate fun, quirky elements to help show the personality of the brand – and sometimes the whitespace is used to give a small nod to their industry that they’re in.

We’ve selected a collection of beautifully designed logos that make use of negative space to help inspire you when you next need to design a brand identity.

WoodenHouse

logo

Source: http://logopond.com/gallery/detail/41911

Storm Foundry

logo

Source: http://dribbble.com/shots/138562-Storm-Foundry

Stik

logo

Source: http://dribbble.com/shots/26870-Stik

Pittsburgh Zoo

logo

 

Source: http://pittsburghsblackandgold.blogspot.com/2009/01/slow-day-at-pittsburgh-zoo.html

Pencil

logo

 

Source: http://www.designyourway.net/logo/pencil.jpg

Pacific Tax & Financial Group

logo

Source: http://dribbble.com/shots/171942-Pacific-Tax-Logo

IllusionzWinebar

logo

 

Source: http://www.logofaves.com/2010/12/illusionz-wine-bar/

Illusion

logo

Source: http://www.logofaves.com/2010/01/illusion/

Friends of Jacksonville Animals

logo

 

Source: http://dribbble.com/shots/171866-Friends-of-Jacksonville-Animals-Logo-B-W-

French Property Exhibition

logo

 

Source: http://www.logofaves.com/2011/06/french-property-exhibition/

Food Writers

logo

 

Source: http://www.logofaves.com/2008/11/food-writers/

Emovino

logo

Source: http://www.logodesign-uk.com/logo-design/emovino-logo-design-wine-distributor-paris/

Electric Elephant

logo

Source: http://logopond.com/gallery/detail/30813

Ecolectric

logo

Source: http://dribbble.com/shots/158667-Ecolectric

Eat Innovations

logo

 

Source: http://www.logofaves.com/2010/08/eat-innovations/

Dig

logo

Source: http://www.logomoose.com/logo-design/dig/

Circus of Magazines

 

logo

 

Source: http://www.logofaves.com/2011/03/circus-of-magazines/

Chaos

logo

Source: http://www.logofaves.com/2011/02/chaos/

Bull Entertainment

logo

Source: http://brandstack.com/logo-design/details/33750

Blue Mountain Electric

logo

 

Source: http://logopond.com/gallery/detail/104277

Atack

logo

Source: http://logopond.com/gallery/detail/61384

This article has been written by Daniel lennox a freelance writer working for for cs36.com, an online shopping and price compare shop.

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Cleopatra Fitzgerald
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Cleopatra Fitzgerald

~~~~~~~~~~~~~~~~~
The creatiVity of loGos live on!

Alan Jones
Guest

Really nice collection! Inspiring, thank you.

One that is missing is FedEx, look for the direction arrow between E and x.

Jeff Davis
Guest

These are grrreat, as tony the tiger would say. I really like the Penn Zoo logo, had not seen that before. Another commercial favorite is the FedEx logo with the negative space forming the shape of an arrow. Thanks for the post!

Inventika Solutions
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Lisa
Guest
Lisa

Those are brilliant! Thanks so much for sharing them.

Yordan
Guest

“WoodenHouse” is nice.

Niraj Vishwakarma
Guest

Awesome logos but i like Pittsburgh Zoo the most.Thanks for sharing………..