Starting and growing an ecommerce business can be very lucrative, but that doesn’t mean success will come easy. There’s a lot to do if you want to make sure people actually buy things from your online store.
Social media is one great way to boost your sales, but just having one or two social media accounts isn’t enough. You have to know how to use them.
Here are three tips that will ensure you are using your social media accounts the right way, so you can ultimately increase your online sales.
Use SEO to Your Advantage
SEO is important to your ecommerce website. It ensures the content on your site is searchable in the search results pages of Google and other search engines. Did you know your social media content is searchable too?
Not only do you have to think about SEO on your website, you have to use SEO with your social media accounts too. A few tips for doing that include:
- Using relevant keywords and phrases in your posts
- Utilizing local SEO whenever it’s relevant
- Increasing your followers
- Providing incentives for followers to share your content
- Encouraging external inbound links with high-quality content
Don’t be afraid to revisit old content and repurpose it on your social media page with new SEO strategies in place. Just make sure you follow the rules so you don’t get punished for duplicate content.
Share—Don’t Sell
If you want to boost sales, you probably think means trying to sell your goods and services on social media.
That’s not a good idea. It’s much better to engage people on social media without trying to sell to them directly.
Social media is a place for people to connect authentically with others. Unfortunately, heavy-handed sales tactics are inherently not authentic. Your strategy should be to connect with others so you can sell in a more authentic way.
Focus on posting high-quality content that people actually want to read. That will make them to want to learn more about your business, which in turn, will increase your bottom line. Just make sure your website and other contact information is included on your profile page, so they can learn more about your business easily.
Interact with Your Followers
It’s not enough to optimize your content and cool it on the heavy-handed sales techniques. If you really want to connect with customers in an authentic way, you have to communicate with them directly. That means interacting with them on social media.
Respond to users who post on your page, consider posting user-generated content, and share your followers’ content. It will make people feel like they’re following a person or group of people, instead of feeling like they’re following a large, uncaring business.
Social media can be a great way to boost sales on your ecommerce site, but that doesn’t mean just having an account is enough. With the tips on this list, you can ensure you’re doing social media the right way, so you can enjoy more sales online.
